it allows you to analyze and respond to conversations about your business online. It’s a key component of audience research.
you’re missing out on valuable insights when you don’t have a social listening strategy, What does your audience think about your business?
This post will show you how to use social listening
What is social listening?
Social listening contains a two-step process.
First, you monitor all of social platforms channels for mentions of your business, competitors, and any keywords relevant to your brand.
Next, you analyze that details and look for methods to put what you learn into action. Taking action means something as simple as responding to a customer.
What makes social listening different from social media monitoring is taking action. Social media monitoring is just collecting information. It helps you to look back at what has already happened.
For example, you can test one campaign against another or monitor ROI by using the information you gather through social media monitoring.
Social media monitoring is based on some metrics like engagement rate. The mood behind those social media posts considered for Social listening. This allows you to find out how the audience actually feels about you and your competitors, rather than counting the number of times your brand’s name comes up.
The online mood is also called social media sentiment. The key part of social media listening is keeping tabs on social media sentiment. When you find out how your audience feels about your business allows you to keep your marketing development efforts on track. It also helps you to respond right away to positive or negative posts.
You must know that social listening looks forward rather than backward. It’s about analyzing the data and details you collect and using it to guide your strategy.
How does it work?
It collects information available online about your business and the brands of your competitors. You can gather information for a specific period or in real-time depending on the needs of your industry.
This research is based on vary keywords, for example, your product name, your brand or phrases to get as many relevant details as possible.
Why social listening is valuable?
Your marketing strategy has significant blind spots If you’re not using social media listening. People are talking about your business online.
Social listening allows you:
Track any social media channel from one place
It is a really important point. For any mention of your brand name, you should search from network to network. But this strategy has two problems:
- waste of time
- You will miss some things
Your goal is not going to know everything said about your business without help. There are too many social media channels, too many audiences.
A social listening collects every mention of your business on social media and puts it all into one place. so you can see everything people said about your brand and save time in the process. So we call it win/win.
Tweak your strategy in real time
Remember, if engagement comes with positive social sentiment is great, so you need social listening to spot changes in sentiment in real time.
look for the reasons If you’re getting a lot of positive engagement. Your audience shares a lot of useful information about what they like and what they don’t. Those details can allow guiding your strategy across channels.
Social listening can help you adjust your strategy to get your engagement numbers up if you’re not getting a much social engagement at all.
For example, a famous University was not seeing much social engagement but by using social listening, it was able to determine which topics its followers wanted to talk about.
University started by monitoring and analyzing keywords. The most engagement created by student life, lab work, and job vacancies. They focused on those subjects then they were able to engage students, potential students.
To find who are the important influencers, you can monitor social conversation about your business.
You will find some people who love your business and are discussing great things about you on social media.
Discover pain points you can be the first to address
When you analyze important business keywords, you will discover information about products, services, and features that don’t currently work for customers. it is great data to feed through to your product development team.
Prevent a serious brand crisis
Social network platforms are high-intensity space where things go viral, after all. brands need to watch negative posts carefully when an unhappy customer can post virtually anything they like online. And if that post gains feedback, your brand has gone from one person saying negative things, to thousands.
It is dramatic, the brand crisis can catch your business when you least expect it. And if it does, you’ll be happy that you caught it early and you had a chance to manage the damage. For this reason, social media monitoring should be part of a crisis management plan.
Increase your reputation online rate
The good social listening strategy can help you build a stronger business reputation online. In the modern market, buyers want to know that your business listens to them.
Social listening by alerting you immediately when new messages appear helps to make you more responsive. These could be opportunities for you to engage and build brand awareness
Collect feedback about your business
People tend to share their thoughts about everything on a social network so you need to care about what buyers think of your products.
How to set up social media listening?
First, you need to know what you want to listen with social media listening.
When using social listening plan, you will learn what kinds of posts audience tend to use when they talk about your brand.
Here’s a list of important keywords to monitor with social media listening:
- brand name
- product names
- Your competitors’ brand and products names
- The slogan of your brand and those of your competitors
- Names of important persons in your business and your competitors’ companies
- Campaign names or keywords
- Hashtags of your brand
Social listening tips
If you want your effort about social listening will be useful, read these important tips
Important that you know where people talk about you, not just what they say
You will find that the conversation about your business is very different on any social media like LinkedIn or Instagram.
You must know where persons are talking about your brand, this will help you to plan a great strategy to add the conversation through engagement and paid advertising.
Learn from the competition
by listening closely to what persons talk about your competitors, you can gain plenty of insight about what works and what doesn’t.
Learn what you can from your competition’s wins, but keep a closer eye on missteps of your competitors.
Join with other teams
Your social listening strategy will collect a wide range of details and information that will be useful to share throughout your business. for instance, a customer post that needs a response right away. It can be a great idea for a blog post or it’s a great idea for a new product.
You can affect your teams like customer service, content marketing, and product development teams just what you learn from social listening information.
Learn from the information
You’re only engaged in social media monitoring, not social listening If you don’t take action. It’s not just about tracking metrics. It’s about what your customers want from you, and how you can address those needs.