Twitter Cards

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twitter-cards

About 330 million active users are using Twitter monthly.

As a real purchasing power, your brand must know that around 51% of Twitter users earn more than

Therefore, this social network is great at driving more traffic to your blog, product page or website.

On Twitter you have a 280 characters’ limitation, therefore you need a solution and that is Twitter Card.

Twitter cards provide the power to convey plenty of useful and engaging information to your followers, without breaking the character limit.

In this post, you will learn everything which you need to know about using Twitter cards to drive leads to your website.

What are Twitter Cards?

They were designed when Twitter  allowed users to tweet only 140 characters at a time.

Therefore, they were an essential way of going beyond the restrictive character limit.

After updating Twitter limit to 280 characters, they say many users still hit the threshold.

As a visual component on your news stream, Twitter cards help you to stand out from an avalanche of wordy updates.

Using Twitter cards benefits are as follows:

  • Provides you with a more visibility option  on Twitter
  • Allows you to earn more followers through immersive interactions
  • Leads your Tweets to be more attractive and “clickable.”
  • Improves traffic to your website
  • Spurs conversions from customers

Marketers should know about a well-known fact that Tweets containing media attachments get greater exposure than an average tweet.

Tweets which include images get up to around a 55% increase in leads and about 41% increase in retweets.

Therefore, it can show that Twitter cards would have a similar impact.

Now, maybe you ask this question, which cards should we use?

Currently, four card types are available.

Today your options are:

  • Summary Card
  • Summary Card with Large Image
  • App Card
  • Player Card

1.Summary Card

The Summary card refines your web content into a snapshot image which includes:

  • Thumbnail
  • Title
  • Description

At the bottom of the card, people can even see the URL of your website.

Therefore, this is an idea that gives your audience a preview of your content before they click through to your site.

To accelerate your blog traffic with Twitter, this could be a useful option for you.

Limitations on the Summary cards:

  • Title: 70 characters
  • Description: 200 characters
  • Image: at least 120×120 pixels and its size must at least 1MB

Recommendation to use the Summary Card:

Demonstrate your latest deal on your eCommerce store

  • As a tool to promote your new blog post or article
  • Bold your business’s news of the week
  • The summary card helps your brand to demonstrate your most popular product of the month

2.Summary Card with Large Image

There’s not a lot of differences between this card and the Summary Card.

The size of the image is the biggest difference.

Brands to capture user attention, use Twitter cards with a large summary image.

People are posting a lot of Tweets per day on Twitter, therefore a large image is a good way to stand out.

Limitations on this type of Twitter cards:

  • Title: 70 characters
  • Description: 200 characters
  • Image: at least 280 x 150 pixels and its size must be at least 1MB

Recommendation to use the Summary Card with Large Image:

When you want to make your content stand out, Summary Cards with Large Image is the solution.

Imagine that your post needs a visual aspect to make it fascinating.

Because of that, you need a thumbnail of your logo, therefore the standard Summary Card will be fine. Alternatively, when you’re demonstrating a new line of a service or products, displaying a snapshot of an infographic, or highlighting statistic.

The large image will surely earn attention.

3.App Card

Twitter uses App Card to sell mobile app advertisements to business users.

When you’re focused on giving your audience an all-encompassing mobile experience, everything you need is a few lines of code.

This type of cards shows:

  • Preview of your app icon
  • Description
  • The price
  • Rating of your content

Since Twitter users go to the platform to find new things, it’s a great platform for demonstrating your latest apps.

Title: retrieved from app ID

Description: 200 characters

Image: app logo retrieved from app ID—image need to be at least 800 x 320 pixels and its format can be JPG, JPEG, PNG or GIF

Recommendation to use the App Card

The major obvious tactic to use your Twitter app cards is to highlight your exciting new app.

Be careful, you must put your app to be publicly available in the app store for Twitter to access its data and details.

Therefore, the title and image for your app card will be retrieved directly from the store, because of that make sure everything looks good before you publish your cards.

4.Player Card

It is your chance to take advantage of this exciting format.

Player Cards provide a lot of exciting ways to interact with your customers.

As you know, setting up this type of card can be a little complex, so try to use correct specifications on your media.

  • Video:
    • H.264
    • Baseline Profile (BP)
    • Level 3.0
    • Video dimensions up to 640 x 480 pixels at 30 frames per second (fps)
  • Audio: AAC
    • Low Complexity profile

Recommendation to use the Player Card

They are great tactic to engage your audience. Use them for:

  • Latest podcasts’ exciting snippets
  • Brand videos Clips
  • Videos of products
  • Insights into your business events
  • Bold or Highlighting Q&A sessions

How to set up Twitter Cards

There’s a lot of confusing data about how to set up Twitter Cards and implement them on your site. Unlike LinkedIn and Facebook, where you can edit what the post retrieves from your website before publishing, These cards are controlled by html placed on the backend of your website.

Fortunately, there are a lot of methods in order to access and test Twitter Cards for your brand.

The easiest option on a self-hosted WordPress site is to install a plugin that helps you to add code to your site more easily.

The JM Twitter Cards or Yoast SEO plugin are two popular options because they require no coding skills.

Also, you can visit the Twitter Card Page which is hosted by Twitter and pick the card you’re interested in using.

Using the Twitter Cards Validator

When you understand how to set up Twitter Cards for your brand, it’s essential to make sure that they work correctly.

Use the Twitter Card Validator to make sure everything is working as it should be when your tags are live.

You need to copy the URL of your page into the validator application.

If your card is working, you’ll see its preview, along with some information on how many meta tags you have installed.

How to use Twitter Analytics for Twitter Cards

It’s time to optimize the campaign of your brand when your Twitter Cards working and running well.

Analytics of Twitter Cards are available by Twitter in order to show you exactly what kind of traction you’re receiving from each of your cards.

The insights available contains:

  • Snapshot: A preview at how tweets and your cards are driving shares, traffic and installs. To find out more about a specific conversion just click on a circle.
  • Change over time: showing the impressions, clicks, and tweets of your Snapshot in a 25-day rolling image as a graph to demonstrate your growth.
  • Card types: To benchmarking your Twitter cards by comparing them to overall standards by a chart.
  • Links: Shows you which of your content is performing better. Your top-performing contents by impressions and clicks will appear at the top of the page.
  • Influencers: This page will show your top influencers.
  • Tweets: Which of your contents lead the most buyers back to your website? This analytic displays successful tweets from outside of your profile too.
  • Sources: Where are the contents that include one of your cards coming from?

How to update your Twitter Cards?

Since Twitter Cards aren’t the newest social feature, this doesn’t mean they’re not relevant.

For businesses trying to drive conversions and attention to their website, Twitter Cards are still one of the best method to stand out on your social feed.

Here are some tips to consider as you add These Cards to your future strategies.

1.Generate a reason for people to click

Pin your latest card to the top of your timeline to capture audience attention.

In this way, whenever people come to your profile, they’ll see the card.

2. Use attractive images

Twitter at adjusting your images to fit your post is great.

You risk your pictures appearing pixelated or stretched when you let Twitter do all the formatting for you.

Spending time on your profile’s appearance will allow your brand reputation and improve your chances of conversions.

Be careful, Tweets with images get around 18% more clicks and about 150% more retweets than image-free tweets.

Design your Twitter cards more like your Instagram feed and make sure that your images are compelling enough to drive the audience to your site.

3. Don’t forget hashtags

Twitter is famous for applying the #hashtag, a crucial component of social media.

Because of that, when you’re publishing your Twitter cards, don’t forget to use hashtags.

4. Keep your contents short and sweet

Finally, you should do most of the talking on your brand’s behalf with Twitter cards, your image, video or audio snippet.

Therefore, you should not use the full 280-character limit to explain what your cards are all about

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