Around 84% of customers believe they’ve purchased a product after watching a video. It means for your business video content marketing strategy is an important part.
As you know creating video content isn’t easy.
In this post, with a few short steps, you’ll produce high-value marketing videos to add to your social media strategy.
You need to work through topics before you fire up your camera and begin creating videos.
- What subject will you talk about it?
- What issue will you explain on in each video?
- What’s the solution that you’ll share on your video?
To Express who you are, you need to get clear:
- What slice of ability do you bring to the world?
- How that solves your audience’ biggest issue?
I’ve designed some questions that will help you to identify:
Your specific skill, important differentiators and your special solution
Roles of each video:
- Based on specific keywords and phrases, it helps you get found by search engines
- Answers the most FAQ that your audience types in the search box
Now, when you answer these questions below, you will find out how to create an easy branded video.
1. WHAT QUALIFIES YOU AS AN EXPERT?
If we asked you what you’ve achieved within your business, would you instantly rattle off a bunch of awards?
Awards don’t provide enough context as a standalone, while they are terrific credibility boosters.
Bite-sized stories are a better way to share your background, skills, and expertise in short.
This will allow you to:
- Build a story around your brand
- Provide your audience the information and encouragement they need to self-select into your product
In other words, you need to make your audience the hero of the story.
A great example is The GoPro in which the audience is front and center.
2. WHAT DO YOU DO BETTER THAN OTHERS?
What are people getting in return when they interact with you, in other words, what is it that makes them select you over the competition?
Now, begin to write the top words that explain your talent, skills, and expertise.
Here is a list of strengths which could help you get an idea of where to begin:
- Intensively collaborates
- Complex Issue solver
- Good business knowledge used for the competitive benefit
- Great customer service
- Actively tackles challenges
- Highly hopeful
- The leader in product invention
- Revenue, profit, and metric focused
- Highly company culture
- Excellent work ethic
By using the SWOT method, you can break down strengths as both a company, personal brand, and team.
3. WHAT PROOF YOU’RE BETTER THAN THE COMPETITION?
We are all connected on various levels as humans.
Individuals would like to know more about your history, where you graduated from, and what awards and certifications you’ve earned.
To connect them on a deeper and more intimate level, you had better share those details in a right way story.
Keep in mind that a good story is the one that receive attention of your viewers, pulls them in, and encourages them to know more.
4. WHAT NEEDS ARE YOU SATISFYING FOR YOUR CUSTOMERS?
You just need to look to past behavior and universal psychological truth, if you want to understand the emotional triggers of your audience.
According to Maslow’s “Hierarchy of Needs,” you can see three basic emotional triggers that drive customers buying behavior:
- Sense of Belonging
Take a look at your product and the experience you’ve created around it if you need to appeal to these basic needs.
Maybe you need to answers some questions like:
What needs are you agreeable for your consumers?
What are you offering them to?
5. WHAT ARE THE BIGGEST ISSUES YOU CAN SOLVE FOR YOUR AUDIENCE?
It’s time to get more specific about the problems you solve when you’ve determined the needs of your audience.
Refer to the competitive research you do.
According to the content, conversations, and comments, you can find out what are those people specifically asking for?
For Instance, a realtor working with aged 35 – 55 needs to pay special attention to their stage of life, lifestyle and current living situation.
You’ll join that to they’re facing.
For example, people around 35-year-olds are starting a family. They’re searching to buy their first home together and need a larger one than what they’re currently in.
In principle, their effort is dealing with a space too small and one that doesn’t allow them to reach their dreams of extending their family.
As you see, it’s much easier to clearly identify the solution once you get inside the head of your viewer.
6. HOW DID YOU BECOME FAMILIAR FOR INFLUENTIAL IN YOUR INDUSTRY?
Now you need to share your story in the right way.
- How did you make your brand?
- How did you reach to where you are?
7. HOW HAVE YOU HELPED TO YOUR AUDIENCE?
Here, you need to give some instances of what you’ve already done for your audience.
You can share case studies or evidence that showcase how you can help people solve their issues.
2.Video Content Topics
It’s time to complete your topics when you’ve answered those seven questions.
Let’s start to do this work by using this structure.
By using your answers from the questions above, you’ll produce videos.
Remember, each of those videos is a content that you can use in a variety of ways, not just on social media.
We’ve outlined how you’ll map your answers to your topics if you are ready.
The title of each video is directly related to the questions you’ve answered.
Topic: How to Find the Top Expert in your Industry.
For Instance, how to Find a great Facebook Ads specialist.
Here you can do two things, first, answer one of your potential consumers’ biggest questions and then establish reliability by sharing the best methods you can identify who the real experts are.
Topic: Some necessary Skills in your job that Anybody Must Have
For Instance, three needed Skills that any business coach must have.
As understood from above, answer FAQ and define you as the go-to expert.
Topic: Simple methods to Know If Your Job Is Credible
Now use your story and supply by two or three of your credibility factors.
Tell a story to your audience what they should be looking for when buying, hiring from or connecting with a professional in your business.
Topic: This is the Benefit to working with the Right Expert
For Instance, assume that you are a Fitness Instructor so your topic can be, “This is the Great Benefit to Working with the Best Personal Trainer.”
Work to relieve myths, call out fake claims, address self-limiting ideologies that hold your potential customer back, and show why this will help them:
- Move faster
- Achieve higher results
- Be better
- Learn more
- Establish proper habits
Topic: Why Now is a Good Time to Do
If we refer to the example of a realtor who helps a 35-year-old couple for buying their first home, your topic can look like this:
“Why Buying a Home Now is Good for Your Extended Family.”
Here, the main goal is to talk to their pain point and explaining how easy it can be reached when they work with you.
Topic: Three Simple Steps to Be a Successful Expert
Now you’re going to be the owner of your skills and ability.
Share What steps you need to become an authority and how that will be useful for them.
This isn’t a time to be brag so be honest, informative and humble.
Topic: Why Your Target Market Needs a Specialist
Let’s assume that you’re a social media manager that focuses on helping a nurse to get exposure.
You can use a topic like this: “Why A Nurse Must Have a Social Media Manager.”
Keep in Mind, you need to speak as clearly to that audience of one as possible.
3.Create Your Videos
It’s time to create your video when you have your video topics nailed down.
Now, you have several types as you produce these videos:
This is a traditional type of videos, one-on-one video with you sitting or standing and staring into the camera.
This type of videos is a great way to contain someone from your team and use your topics to generate a conversation.
To turn viewers into loyal followers, this is the perfect type of video.
Use this type of content to share your process and the tools you use and show a step-by-step.
This is the type of video that you can use every day and in every way when you’re using YouTube Facebook, Instagram or any other live streaming platform.
The presentation video type is quite what it sounds like.
You create your topic, break it down into some slides, and then insert your voice over.
The good point in this type of video is how easy they are to produce.
Just prepare your quick script, and hit record and you don’t need to take more than 30 minutes to put everything into around 5-10 slides!
The quick way to record your slides is by means of PowerPoint.