When you plan to make money from video content, YouTube Marketing is one of your main ideas
As you know the second largest search engine on the planet after Google is YouTube.
It produces around 92 billion page views each month, providing traffic to different websites and blogs.
Every minute about 400 hours of video is uploaded.
This platform provides you with some ways to monetize the content of your videos.
You can make good money from your YouTube videos if your content gets enough views.
If you want to get a view on YouTube, uploading a video is not enough.
To optimize your YouTube videos to rank higher on YouTube search, there are techniques that you could follow.
In this post, you will learn how to rank YouTube videos higher.
YouTube Marketing SEO Guide
Before talking about these tips, you must know about YouTube which has its own algorithm to rank a video.
Your Channel will not ensure that you will rank higher organically Even if you buy YouTube traffic.
View-time of the YouTube video is one of the well-known factors of high ranking.
Your ranking is likely to go down If an audience starts watching your video and quits in the first few seconds.
Let’s know some of the most important YouTube SEO tips, which will allow you to get more organic visits to your videos.
The Video Title
By the video title, your audience will know what your video is all about.
A good title which perfectly matches your video content will be very friendly to the user and also to the YouTube algorithm SEO.
Google and YouTube auto-complete feature is a good tool in this field.
It will help you with an overview of what audience are searching for on Google and YouTube and will allow you to optimize your content accordingly.
When you type a few keywords, it begins to recommend results.
This is because these are most searched queries related to your keywords.
Google search engine works the same.
The Video Description
Place a description for your video content.
In your video’s ranking in the search engine, the first couple of lines play a major role.
The search engine auto-complete keyword will help you to complete your description.
The video is more likely to get a higher ranking, if the searched keyword matches the first two lines of your video description.
The Video Description include long tail keywords will also boost the ranking of your videos immensely.
To Find Long Tail Keywords use kwfinder as a great tool.
Your Video Filename
You have produced and edited your content video and you are ready to be uploaded on YouTube.
Your rendered output video file is mov01.avi or randomname.mp4.
Name of your video file needs to rename as your_keyword.mp4.
By selecting filename for your video as your focused keyword, therefore your filename tells the search engine as to what is in your video.
The file name tells search algorithm what your video is all about i.e. search engines cannot look inside video content.
Search engine indexes videos easily according to the video’s title as the video file name.
So use your targeted keyword as the video file name.
The eye-catching thumbnail is a great tip.
Typically, Good thumbnails contain some texts to indicate the subject matter and attractive image that creates an immediate emotional reaction.
Put your videos in playlists that feature related content, and at the end of your videos recommend your playlists.
Your video can become associated with keeping users on YouTube longer, leading to your video showing up in recommendations If your playlists do well.
On YouTube Use the Closed Caption (CC) Feature
On YouTube use the closed caption (cc) feature.
The texts over your video content will help viewers understand your video narration better.
To reaching out to more people It can also be translated into different languages.
The text of what is said in a video is called ‘Transcript’.
Recently, the new algorithm of YouTube automatically converts your voice into a transcript which makes it easier to activate it.
If your video doesn’t contain voice, you can also write a closed caption.
Gives the video a new way to get the index into the search engine by using closed captions.
Use your transcript into video description which makes your video keyword rich that is very friendly to the search engines.
Your Channel can use service like captions for YouTube, to create captions for your uploaded YouTube videos.
For YouTube Videos Tagging & Keyword Research
Another important way to get a better ranking in YouTube search is Tags.
Some tips to place tags in your videos:
- List main tags first: you need to write your main keyword first which will optimize algorithms.
- List general tags: Second you must provide general and matching keywords.
Tubebuddy as the tool can help you find the right tags to be used with your video and you can see your ranking for the particular keyword.
Tubebuddy is used by a lot of pro YouTubers and is recommended for your YouTube channel as well.
- Use the misspelling of your tags: For example, if you have a keyword as “Real SEO”, also put “Reeal SEO”.
To see how people are searching for you, use YouTube analytics and check for traffic resources.
- Include plural and singular of your tags: If your keyword is” Beauty Art”, also put “Beauty Arts”, and separate your keyword like” Beauty” & “Art”.
- Such as your long tail keywords Include phrases into tags.
YouTube Videos Keyword Research
One of the important parts of SEO is getting the keyword idea.
We recommend using the Google Display Planner tool to get keyword ideas because you cannot think of all possible keywords to include in your video.
Keyword Planner and Display Planner are in Google.
We recommend that you to use Display Planner in order to get relevant keywords.
It not only does give you a great number of keywords, but it also provides an insight into the searched keyword.
Include these keywords and phrases into your tags, title, and description by downloading these ad group ideas into an excel file.
Index and rank your videos higher in search engines by having the same targeted keyword in the video title, description, and tags.
Keyword research tools for YouTube:
Tubebuddy is the most popular keyword search tool for YouTube that you can use right away.
This is available as a mobile app (iPhone and Android) and also as a chrome extension.
It displays you how easy or tough it is for you to rank on a Keyword based on the existing content of your channel.
You can find the keyword which is driving traffic to your existing videos by using this data,
Just follow the steps as mentioned below to optimize your existing videos to make them rank higher in YouTube search.:
- Navigate to YouTube studio
- Go to Analytics > Reach viewers
- Click on Traffic source > YouTube search
- Get on any Keyword to reveal more data.
You can start optimizing them when you have the keyword that is driving traffic to your existing videos.
On your YouTube video add the Keyword as a tag.
It is a popular keyword suggestion tool for YouTube.
VidIQ offers a lot of features which will help in increasing the overall ranking of your uploaded YouTube videos.