How to Prepare Your Site For Ads on Google AdWords?

0
15 views

How-to-Prepare-Your-Site-For-Ads-on-Google-AdWords

In short, the most targeted and most cost-effective way of advertising these ads is on Google AdWords. But like all other ways of advertising, we have nothing free! Here too, you have to spend, and when it comes to spending money in the middle, it’s natural that we all care. Because money is not something easy to get, although it’s easy to spend.

But in general, spending a lot of money may not be a complicated issue either, because in any case, we get something. The important thing is that you should not spend the wrong money. Particularly against the Google Adwords system that does not joke to anyone. Make a mistake, your money will never come back! Therefore, it is imperative that you fully understand the system and how it works before starting this promotional method.

But before you know the Google AdWords system, you need to provide a groundbreaking way to make your imagination at your fingertips easier. You need to tighten the first step so you can continue to use the best of your investment!

An example of how I usually prepare my business before consulting my business is: You are supposed to make the best of your store’s showcase to ensure at least the initial attention of the user. Of course, the issue just does not attract the user’s opinion. The quality of your work for Google is also very important, and the more quality your site and advertising will be, the cost will be reduced. In this case, we get to the 3-D win-win-win equation! Because Google is happy, both your customers and yours!

Remember that our ultimate goal of Google ads is not to increase the input, but to convert the input to the client, which is usually measured at the conversion rate or CT. Therefore, it is necessary to prepare our site in such a way that it can attract the opinion and confidence of the inputs.

In this article, we’re going to introduce you to the 5 basic points that you must comply with before you start advertising in Google Adwords so that you start with the confidence and power of your advertising campaign as fully as possible.

Provide your business benefits and services on the site

One of the issues that have a direct impact on increasing your inbound conversion rate is that the site’s inputs can be trusted by you and you can draw your attention to your products or services.

Be aware that Google ads are the best tool for attracting your customers, but how many of these entries are supposed to buy you, depends wholly on your site, the content you provide, and most importantly, it’s a reason for the user. You make a purchase from you.

This issue has come up repeatedly to many of our customers who are asking for Google ads, which after reviewing their site, we have not been able to convince the audience with the appropriate introduction of their unique advantages and features to buy them. It’s been a lot of times since I asked Google ads advertisers why should I buy the product from you? Usually, there are various reasons, such as the best market price, return guarantee, free shipping and etc.

But when I visit the site, I do not see any sign of these advantages! If you want to announce everyone’s benefits to your business, your supremacy, the value you create for the user, and the privileges and services you give it will have a huge role in increasing your sales prospects.

call-action on your site

Calling action in a simple definition means asking for something from your audience. Tell them what you like to do. For example, leaving an empty number on the site is not enough and adding the sentence next to the contact number that “Contact Us” can increase your calls.

Google AdWords

Create a call to action on your site

Calling action in a simple definition means asking for something from your audience. Tell them what you like to do. For example, leaving an empty number on the site is not enough and adding the sentence next to the contact number that “Contact Us” can increase your calls.

Of course, the tone of the speech can be different, you may want to call for advice, or even if your advice is free, the use of the word “free” is also highly recommended. I suggest that you read the article “Three types of action calling that converts your site to the ceiling!” To find out the importance of creating a call to action on the site.

Put the communication channels in your hands with the user

Let’s give you an example before paying for this; one of our cherished customers ordered us ads on Google Adwords. The goal of this customer was to allow the users to log in to the site after they see the ad and contact him and he will turn the phone into the customer.

But the problem was that his contact number was not well-established on the site. I told him that if his goal was to contact the site’s inputs, he would have to make sure his contact details were best described on the site. I told him that even having a separate page as a contact or putting a small font number at the bottom of the site is not enough and users may not see these sections.

READ
patience and passion, a combination for winners

What happens then? Users will not find any good communication with you and will desperately get out of your site. And that will also disappoint you because you have spent on it, but there is no news of the call.

Therefore, it is necessary to provide users with the means of communication with you as much as possible. If you have a Telegram Channel or Page Instagram, be sure to introduce it. If you have online support, use online chat software. And if you want to fill in the site’s entry forms, fill out this form easily.

Specify how to target products and services on the site

Planning to target your products and services on the site before commercials in Google Adwords is very important. Suppose you have a home appliance store and sell many products such as refrigerators, hoods, ovens and more.

Well, the user who searches for the keyword “shopping internet hood”, after viewing your ad and clicking on it, is it supposed to enter the site? The best thing about this user is to enter your product hood directly, and the user who puts “refrigerator shop” will enter your refrigerator page.

Of course, you have other choices, for example, to send all users regardless of what they are looking for on the home page, which, of course, is not much advised.

In fact, you must specify the assignment of the classification of your products or services on the site. Product categories must be identified and you must plan how to target your product or service pages. If you have a service company, you have separate pages on your site for each of your services, such as keeping the elderly or home cleaning, and you are going to target each one separately. This should be checked before launching the campaign.

Our suggestion and Google itself is to differentiate and define your products and services on the site, and, as much as possible, have a separate page for each type of product and direct users to the exact same page.

Ad-hoc targeting on your site will get a higher quality score from Google. As a result of increased quality points, your Google advertising costs are also significantly reduced.

Prepare your site in terms of content, user experience, and loading speed

Be sure to come to you as soon as you enter a site. Why? Because you did not like this site, the site could not win your trust and … So, the user immediately leaves your site and to get the products he wants to enter other sites, Google understands that the site’s previous site is probably good or relevant to It has not been advertised, which means a negative rating for your ad.

In fact, Google analyzes the behavior of this user and other users in order to know the quality and purpose of the landing page’s landing page. Therefore, your site should be good in terms of the user experience and the use of the content associated with the advertisement, so that it can attract the user’s opinion and keep it longer on the site.

Of course, another thing to keep in mind is that your landing page has an acceptable speed. Also, do not use pop-ups as much as possible. Another important point is that if you have a lot of input from the mobile, make sure your site is displayed well on the mobile.

In fact, Google analyzes the behavior of this user and other users in order to know the quality and purpose of the landing page’s landing page. Therefore, your site should be good in terms of the user experience and the use of the content associated with the advertisement, so that it can attract the user’s opinion and keep it longer on the site.

Of course, another thing to keep in mind is that your landing page has an acceptable speed. Also, do not use pop-ups as much as possible. Another important point is that if you have a lot of input from the mobile, make sure your site is displayed well on the mobile.

Ending

By reading this article, we took the first step before we started advertising in Google Adwords. But something has not come to an end and this is just the beginning. Now you are ready to start with the power of Google ads. The next step is to get a complete understanding of the Edwards system and how it works. But there is no worry because we are next to you step by step in this direction to get the best possible result from this method of advertising and get to the win-win equation that I mentioned at the beginning of the article. Wait for our next training.

5/5 (1 Review)

LEAVE A REPLY

Please enter your comment!
Please enter your name here