Before you read this article, open up your browser for a few seconds and search “nearby coffee shops” on Google! Is not it interesting? Google itself identifies the closest coffee shops and shows you along with the coordinates. This is Google pigeon algorithm.
Google decided to add the pigeon to its animal shelf after the panda, the penguin, and the flying chicken. For this reason, we also explain in this article to you what Google pigeon algorithm is. What has SEO Local (Local SEO)? And how can it help local businesses?
What is pigeon algorithm?
What I said at the beginning of this article was just to familiarize you with the pigeon algorithm. But now we want to see exactly what the pigeon algorithm is and how it works.
Google is a search engine that works with content, but what is so interesting is that it’s no longer just text and image for Google, but content (location) is also counted! Google also created a new algorithm to name its pigeon because it could properly use this content to make it easier for its users. This algorithm was introduced by Google in 2014.
How does the pigeon algorithm work?
If you’ve ever used Google to search, you have probably noticed that various websites are ranked on Google. For example, let’s look at the “SEO articles”.
Ranking on Google
In this photo, you will see that the CONTENTFACT website has ranked one and OUTBRAIN ranked second, and this trend continues. Until now, your location and distance from the phrase you wanted were not one of Google ranking criteria until the pigeon algorithm was introduced! What does it mean now?
Do you remember what you asked for the first article? When you searched for “nearby coffee shops”, Google displayed a series of suggestions for you. Now suppose to search the same phrase in another city. Will Google still show these suggestions to you? Definitely not! Now I’d like to say a bit more specialized, the pigeon algorithm matches your search algorithm with the algorithm of related websites and shows each one that is closer to you in terms of location.
What makes the pigeon algorithm different?
After Google introduced its pigeon algorithm into its search engine, changes were made to the search results page (or SERP) that affected the ranking of many websites. Suppose, for example, that a cafe (you see how much I like to the cafe) exists in the Geisha area. If before you applied the pigeon algorithm, you searched the phrase “good Vienna coffees”, it might be possible to see the name of this cafe on the Google index. But after this algorithm was applied, the name of this cafe was deleted from this list! This is to the detriment of the cafe, is not it? But that’s not always the case. Why? Because on the other hand, if you put the phrase “Good Coffee in Vienna”, you will probably see the name of this cafe.
This example shows us that the pigeon algorithm, although it may not show us some of the results in the search results, brings you the same thing in another search query. In general, the pigeon algorithm tries to make the search results as detailed and personalized as possible and is also the yardstick for this, your location, and your physical distance with the phrase you want.
What I said about the changes made by your pigeon algorithm was a very general one. But now we want to get into the discussion a bit deeper and more specialized. Are you ready? Experts working in the field of SEO were a little bit concerned about the pigeon algorithm! That is, they really did not know that this algorithm is good or bad at all. Who is more for who? User or website? What is more harm for who? Now, to help them answer these questions and to know exactly what the differences between the pigeon algorithm have made, they launched a specialized webinar and you know the rest of you … In this part of the article, the questions asked by these people together with We bring your analysis to you:
1. Has the pigeon algorithm been successful for businesses and users?
The key findings of this section can be summarized as follows:
69% of people think that pigeon algorithm has made positive changes for users.
53% of people think that this algorithm has made a negative change for businesses.
To conclude this section, the experts concluded that the pigeon algorithm was more useful for users than businesses. Why? Because the pigeon algorithm puts you in the center of a circle to represent the relevant results, it defines a radius for this circle. But the point is that this circle is not so big and it does not include many of your near-you businesses (which means that these businesses experience a negative change), although you get closer and closer results (and that means Positive change!)
2. After applying the pigeon algorithm, your website traffic is increased or less?
Summary of Key Findings of this Section:
Thirty-seven percent of the traffic was lowered by their website traffic, while 28 percent said they had more traffic to their website.
87% of the people just saw slight changes (positive and negative).
As you can see from the chart and from the summary of the findings, most of the people surveyed in this study have only seen minor changes. Of course, there are also some of these businesses who were complaining about lowering their website traffic! So here comes a question, and whether this decrease in traffic can be a result of increased quality? If you find the answer to this question interesting, I suggest you read the next section.
3. Has your conversion rate improved?
Summary of key findings of this section:
24% of their website traffic has worsened, while traffic is up by 19%.
58% of the subjects did not change in the period before and after the pigeon algorithm.
Undoubtedly, the pigeon algorithm has affected the relevance of the search results, which itself displaces the number of entries of various websites. How are you asking There are two main reasons behind this:
Reduce the geographic scope of the search results (discussed in the previous section)
Resize pack (group) Results from 7 to 3 (This item is checked with all details in the next section).
SEO experts say that while the pigeon algorithm may reduce traffic to one’s website to a certain degree, but on the other hand, as the results are more personalized and more appropriately customized to users, they also increase user conversion rates. Let’s make this clearer with an example: assume that in the pre-Pigeon algorithm, 30 users entered your website, of which only 6 would buy from you (user-to-client or CRO) or address They gave you their email (turning the user into a clue). But now that the pigeon algorithm has been applied to Google’s search engine, you’ve been removed from the list of results for some searches, but instead, your website content is more relevant to the user’s search content. what does it mean? Namely, instead of 30 people, 15 people may enter your website, but 10 of them buy or give you their information. So while your website traffic is down, but your conversion rate has increased.
What websites got the most benefit from the pigeon algorithm?
Any new algorithm that enters the search world, unfortunately, does not always have good news! Because there are always businesses and websites that are somewhat harmful. For example, when this algorithm was first applied in the United States and later in the United Kingdom and Australia, occupational terms dropped by 68%, and online real estate businesses dropped by 63%. This has hurt many businesses.
But you should always see the positive aspect of the case! It is true that some businesses have been losing this, but the same algorithm has created new types of businesses. I mean, this is precisely the “directory” or the directory that is also known as the reference website.
What is a directory?
One of the types of websites that were very popular after the introduction of the pigeon algorithm, which allowed many users to download, was the reference websites. Sure you’ve ever seen the directory, or you might even have used it. Let me explain this with a real example:
If you’re familiar with SEO and optimization … one moment! Do not you know So I suggest you take a look at the startup articles. Well, I would say. When you enter a region or coordinates directly in your search phrase, you actually enter the local SEO area. It is also possible to guess from the name of why it’s called “local”. In this type of search, the content of your phrase is associated with the coordinates you want to do part of this pigeon!
Does the pigeon algorithm affect the appearance of Google?
Until this part of the article, we talked about the specialized and complex changes made by the pigeon algorithm, but it is enough! Come on this time to look at the appearance of the theorem and see if the pigeon algorithm has changed the appearance of Google? The answer is yes! Of course, this change did not bring much beauty to Google, but anyway, change, change is no longer! The item I want to mention is already mentioned in the article: Resize Pack.
To make this change appear tangible and complete, I use the following image:
In this photo, the user searched for “Plumbing”. If you look carefully, in both images, a series of results is displayed to him, but what is the difference in these results? In the photo on the right, 7 results are shown to him. Google has put the name of this kind of “pixel patch”, which is related to the era before the pigeon algorithm is applied. But in the photo on the right, there are only three results that we call the “new triple pack”.