YouTube’s Content ID


Internet marketers are known for creating good content for their subscribers, customers, and fans in different types of media formats.

Some businessman remains resistant to upload video content online while YouTube marketing is becoming a common internet marketing trend.

They fear that their copyrighted and original video contents will be stolen or used by other people without their permission.

According to this problem, YouTube has designed a system that is known as Content ID. That system searches to protect video creators from being cheated.

Content ID allows you to manage your video content as you want.

The Content ID system has great flexibility to give you the final say on how your video contents are spread.

In this post, you will know more about this feature on YouTube.


Over the past years, the evolution of the Internet has made a change to the landscape for both traditional media businesses and the media companies has tried to keep up.

The new methods that users produce and distribute content are not a phenomenon.

Many people around the world now are using the Web to connect and interact with some content online.

they introduce themselves by celebrating their favorite video contents with mashups and then use music in educational presentations.

As you know, YouTube is one of the most popular video platforms on the Internet today.

About millions of video contents have been uploaded on YouTube.

Video contents include movie trailers to amateur videos of cats and so on.

YouTube as a great video platform listen to their partners closely and they are constantly improving their content identification and management tools like Content ID.

Around 1,000 content owners are using Content ID.

If you want to identify your video anywhere on YouTube when some people have been uploaded your video content without your permission, this system helps you to do that.

Content ID does this work by matching your video contents against the audio and visual for every upload on YouTube platform.

Therefore, now you can decide what happen for any of your video contents that have been uploaded by other people on YouTube.

You can do some actions about this matter, monetize, block, or track.

This feature enables you to take control of your contents, by managing your rights on YouTube at the scale you can effectively protect your intellectual property.


You must own the exclusive rights to a significant amount of original content to be an approved user of the content ID.

Also, provide some evidence to prove your ownership.

You need to show the geographic locations for which you have exclusivity If you don’t have worldwide rights.

Finally, Brands, YouTube creators, broadcasters, production companies, sporting bodies, gaming companies and more with a significant amount of original video should be protecting their copyrights with Content ID.


As you know in this part about this feature on YouTube, if you want to control your video contents, and protect your intellectual property and copyrights, Content ID enables you.

You’ve spent a lot of time and money creating your video contents, so why let other people make money from it?

This system on YouTube lets you monetize content you own that others have uploaded to their channels.

You are leaving money on the table and letting other people control the video content you own If you are not using content ID.


Reference files are the base of The Content ID system.

If you want to protect the content, but not have it publically available for the world, you can upload them into the content ID system.

This system also protects the videos you’ve uploaded to your YouTube channel.

The system is simple.

YouTube detects any video that matches your reference files.

Next, it returns a % match so you can review it and decide on what action you’d like to take.

For example, the below image contains two clips.

The top clip has been identified by Content ID as infringing against the reference file below it.

The infringing video has been taken from Season 2 Episode 2 of ‘Highway Patrol’ and that shows about 22% of the total reference file.

The infringing content got 32k views and the takedown is the decision taken for it.

Content ID represents the exact pieces of infringing video (orange) and audio (blue).

The content owner to determine what outcome you’d like to enforce can easily play them alongside one another.




Previously some users could make soft changes to videos in order to trick or hack the content ID system into missing the infringing content.

For example, speeding up or slowing down the audio or slight cropping the video.

People will constantly search for tricks to get around the content ID system so that they can monetize your content.

Now, YouTube is staying a step ahead of this game and use video audio fingerprints and heat mapping to catch this content too.


When the Content ID system has matched your video, you have some options available to you:

  • Monetizing the video

By re-routing the AdSense revenue, the content stays up and 100% of the revenue is taken by the content owner.

  • Blocking any use at all

This action causes the content being taken down and sacrificing any revenues.

This can be actioned within 5 minutes in some cases, according to how close a match happened.

  • Tracking the content

This action leads to leaves the content live and tracks what you could be making if you chose to monetize.

We can call this system “match-and-decide”.

This system matches infringing video content, then allow you to decide what outcome to take.

This provides you the rights owner to take complete control of your content, and don’t allow lost revenue through other users using your video without permission.

It’s the Good News to know that monetizing and blocking can also be set by area.

Content ID system to save time, provide you to set up custom “match policies”.

For instance, you have the rights for the world excluding Australia for all the content on your channel.

Therefore, you can set this up once and keep reusing it instead of setting it up for each and every clip.


Because you as a rights owner have made a claim for some of your video, this doesn’t mean that this content automatically becomes yours.

For example, in some cases, the infringing user may select to dispute your claim.

Those users may believe they own the content, the Content ID system maybe misidentified the content, so the video is public fair use or domain, maybe you have previously cleared their usage.

When a dispute sends to you as owner, it’s time to decide.

Your time limitation to respond is 30 days.

If you’ve done nothing during this time, you lose the claim.

You have some options, if you agree with their dispute, release the claim, take the video down or uphold the claim.

As you see in below image as an example of a disputed claim.

A user has translated the video into Arabic so that user has wrongly claimed that this instance is fair use. The owner decides to monetize it rather than take down the video, this is a new revenue opportunity because an Arabic version of this content does not exist.



The infringing user can then appeal your decision if they feel you have mistakenly upheld their dispute.

All of the users on YouTube cannot make an appeal.

This action related to several factors including their account is verified or the age of the user’s account. In this step, you also have 30 days’ time limitation to respond and your options include:

  • Allow the claim expire by doing nothing and the video will remain live
  • Agree with the appeal and release the claim so the video will remain live
  • Ask YouTube to remove your video immediately
  • Schedule a takedown request for your content

Recently, YouTube has hired around 10,000 new employees to provide with claims that involve manual intervention and covering all major languages.

Sometimes the content ID system gets it wrong and in those cases, YouTube needs a human to review and decide.


One popular complaint in previous years was that rights owners simply couldn’t keep up easily with the deluge of users uploading infringing content.

When it was uploaded.

The rights owner would have to find a new infringing video manually and issue a takedown notice.

This became almost impossible to keep up with popular branded content music for example.

When you have a reference file and you’ve set your rules for each clip by the “match and decide” process that described above, blocking simply requires confirmation and monetization and tracking is automated.

For Instance, the owners of a TV series want to have their latest episode available via their official YouTube channel as soon as it finishes airing on TV.

They decide to monetize any infringing videos uploaded by other people.

They would upload the episode to their channel and this becomes the reference file and set to “monetize”.

After that, any matching content that is uploaded would always be monetized from that point onwards.

This could be changed to “track” or “‘block’” if they’d like to change their approach as time goes on.


For instance, imagine there is a video of a user on YouTube giving his round-up of what happened on some TV series this week.

That user includes footage of specific TV series that are owned by different rights holders.

Content ID system allows you to still claim.

Based on how much of the video your content appears on, you will receive revenue.

Remember, if any one of the owners decides to block the video, then no one is able to monetize it, and the whole clip will be taken down.


You as the rights owner can’t use content ID to protect all content.

First, you need to have sufficient rights.

Keep in mind, don’t abuse the content ID system.

If you abuse this system, your Content ID will disable by YouTube, or maybe YouTube terminates your partnership.

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