Hashtags are a very important part of your content strategy when it comes to your brand’s social media marketing.
Hashtags as some useful little links generate the perfect way for, giving your viewers an easy tactic to find your content, finding related content to share and grouping together like conversations.
You’ve more than likely seen hashtags in use before if you’ve ever been on Twitter or Instagram.
In this post, you will know more about hashtags, which of them are popular and drive people to find your content.
What is a hashtag?
A Twitter user named Chris Messina used the hashtag for the first time on August 23, 2007, as a means to differentiate between groups of topics within tweets.
Twitter has a long history of adopting user suggestions onto their social media platform.
For instance, it was early users who referred to some posts on Twitter as “Tweets” and who generated @replies and retweets.
And Twitter only recently added the thread feature as an easy method for users to create stories via tweet.
Therefore, it wasn’t long until hashtags made their way onto the social media platform as a feature.
Hashtags are now ordinary feature within social media platforms like Instagram, Facebook, LinkedIn, and Pinterest.
Now, tons of posts using hashtags are shared on social media daily.
Hashtag best practices
As you know hashtags are so common, so they can be used by many different tactics and on many different social media platforms.
According to your marketing strategies, your brand can use your own branded hashtag to encourage your followers to share user-generated content or using on trending hashtags to create popular content.
Using this feature isn’t advanced or a difficult part of your strategy.
These tactics help your brand for incorporating hashtags into your social media posts.
Find the best hashtags
If you have planned a good strategy to use hashtags, the first priority is finding the best hashtags to use within your social media content.
Find a good hashtag is not just a guessing game.
Each social media platform has a search bar for your brand to browse possible hashtags for your content, but those search tools don’t always give you a great idea of how popular the hashtag is.
Using a tool like RiteTag is excellent for measure interest in hashtags on Twitter and Instagram.
You can search for an industry hashtag to find out how popular it is, and compare it to top relevant hashtags.
For hashtags on Twitter, this tool makes a list of other related hashtags, how many retweets that hashtag receives per hour, how many tweets use that hashtag per hour and how many users are seeing that hashtag per hour.
This tool makes lists that are color-coded, hashtags by green color indicating that are hot right now, blue color for hashtags with lower immediate popularity but a longer lifespan, red color hashtags for overused and gray hashtags for underused that are best to avoid.
Although this data is exclusively for Twitter, this tool also provides insight into Instagram hashtags based on your search.
The data provided isn’t nearly as in-depth, but it can give you a good idea of which hashtags to use within your Instagram content.
By typing hashtag into the search bar and tapping the Tags Section, you can also check out how many viewers are using hashtags on Instagram.
If you need to see how many posts are using that hashtag, just click on each tag.
How many hashtags should you use on different social media platforms?
According to which platform you’re posting to, the number of hashtags you use is different.
If you plan for using the hashtag, the one-size-fits-all strategy is not a good method when it comes to the various social media networks.
Keep in mind in fact, it’s better not to use hashtags in your posts on some platforms.
Facebook (0 hashtags)
For instance, on Facebook, you shouldn’t use hashtags.
Facebook does make hashtags clickable and including them in your post doesn’t actually add any advantages.
Search on Facebook doesn’t cater better to hashtags over regular search terms.
Posts without hashtags on Facebook actually perform better than posts that include them.
Twitter (1-2 hashtags)
Your brand can double your engagement by using up to two hashtags within your post.
You can learn about different types of hashtags to use and track in this post.
Remember every time you’re want to tweet, using more than two hashtags can decrease engagement, therefore maximize your hashtag use at just one or two.
Instagram (up to 30 hashtags)
The Instagram platform, allow your brand to share up to 30 hashtags in your posts, it’s actually recommended to use up as many of those 30 as you can in order to maximize reach and engagement.
Therefore, a tool like RiteTag and the Instagram search bar are so helpful.
Pinterest (0 hashtags)
Pinterest introduced hashtag capabilities to its platform in 2018 and as of now, there isn’t enough information to indicate if pins that include hashtags perform better than pins without.
However, Pinterest is similar to Facebook in that its search tool doesn’t differentiate when searching for keywords or hashtags.
We suggest simply use your keywords within the description, rather than use a hashtag.
LinkedIn (2-3 hashtags)
This social media platform has also just recently added hashtags to their feature, but unlike Pinterest, they have done so while also creating a searching algorithm that does focus on hashtags.
This means including up to three hashtags in your brand’s LinkedIn post actually can allow people to find your content better.
We suggest keeping the number of hashtags between two and three, although there’s no limit to how many hashtags you can include within your post.
Track your hashtags
You’re increasing reach and engagement on your social media content when you use hashtags.
If you plan to maximize the performance of hashtags as one of the most powerful organic social media strategies, you need to track your hashtags.
Many companies try to identify which social media metrics are most important for their campaigns, and this try also is true of hashtags.
There are some tools to track hashtags, they help your brand to see which hashtags your audience is using and how they’re performing.
This allows you to create your content strategy around what your followers are most interested in, rather than just latching on to hashtags that are popular but have little relevance to your audience or brand.
Here, you can see some free Hashtag Tracking Tools:
- Twitter Search
- Social Searcher
- All Hashtag
Hashtag metrics to track
Some top metrics can help your brand determine the success of a hashtag, while you knowing a hashtag is working for your social strategy.
it’s a great idea to use hashtags in your post that have proven to be popular.
Your brand wants to make sure it’s not spamming followers of the brand with irrelevant hashtags but using hashtags just for popularity’s sake.
It’s important to know that how many people tend to see the hashtags you’re using.
You’re probably not using the best hashtags If your reach isn’t very high.
Try some new methods to see if you can improve the eyes on your posts.
For example, use a tool to find relevant hashtags that are getting tons of attention.
Another important factor for your brand is to make sure people are also interacting with them and only make sure people are using or seeing these hashtags.
Remember, to expand the reach of your campaign, post content which include hashtags that maybe motivate users to Retweeting and sharing them.
You need to know that you’re seeing people that are within your target audience searching and using for the same hashtags that you are so your post resonates.
Which hashtags to track
It’s good to know that there are several types of hashtags that you’ll be using in your content on your social media channel.
Here’s know why and how to track each one.
They are the keyword hashtags that you use them at the end or inside of your content.
Your brand’s industry hashtags would be considered content hashtags.
To know which are the popular content hashtags to use when sharing content like a blog post or other industry-related news, you will need to track them.
This is a hashtag that your brand has generated and promotes as a method of tagging your brand directly.
For instance, @KIA uses #KIA as a tactic to promote their product or brand across Twitter.
A branded hashtag can be your brand or your brand + a keyword like your service or product.
To see how many people are talking about your business specifically, just track this type of hashtag.
By tapping the magnifying glass icon on the smartphone app or by checking out your sidebar on Twitter’s desktop website, you can easily find out which hashtags are trending.
You’ll know ahead of time if it’s worth incorporating into your content because the platform itself will allow you to know how many people are talking about each of the trending hashtags.
You can increase viral attention on your post by using trending hashtags in a way that’s relevant to your content and appropriate to your brand voice.
Remember, to check your Twitter report to see how the impact differs from using your regular hashtags.
Keep in mind to use the event’s hashtag in all of your posts about that event If your company is hosting an event, if your team members are attending an industry event or conference.
To create motivation around your event and improve reach and engagement on your content, Live tweeting is a great way.
This is a hashtag that your brand generates for a specific campaign, digital advertisement or launch.
This provides to create buzz around one specific thing that your company is doing.
Creating a new hashtag for your brand and your customers to use is a good method to get the buzz out If your brand is trying to promote a new service or product or is running a campaign.
Social listening is a good strategy for monitoring and tracking use of your campaign/ad hashtags and how well they’re catching on with your followers.