Twitter Content Strategy


You’ve already experienced all the different methods you possibly could to gain following on Twitter and be able to finally use this medium to promote your business.

What’s common between most of them is that they need a lot of effort, time and patience to make sure that they’re actually producing desirable results.

In this post, you ‘ll learn the Twitter Content Strategy that really works.

The Right Twitter Mindset

Stop thinking Twitter as a tool to get a lot of traffic and start seeing at the little blue bird as a channel to build relationships.

Relationships are the important key to any successful business. So, worry about finding the right people to build relationships with, instead of focusing on getting visitors back to your site.

Your goals are to be out there, to make yourself noticed, to get attention, to connect with other people, to engage with your audience and to build influence in your niche.

Effective Twitter Content Strategy

These are tactics anyone can follow and they also don’t require much of your time to be effective.

1. Find the right people

It all begins with finding the right people. You need to be super targeted in this method when looking for the audience you to follow.

We want people that might be interested in our content, probably going to interact with us and are likely to follow us backو so divide them into two distinct groups of people: fans and influencers. We use different ways to find each specific group, too:

Finding fans: You must take a look at people who follow other influencers in your niche; search for the audience that share common interests with your follower.

Just use the Twitter search to locate influencers in your niche and check their newest followers. Pick them that have been more active recently.

Finding influencers: When you’ve already found your niche influencers, select the ones that have some influenceو but aren’t still being followed by a ton of audience. The important key here is to select influencers that are actually going to interact with you.

Follow and interact with them genuinely

Another thing with Twitter is that audience tend to follow back those who follow them. When a person gets a new follower, they usually check their profile and if they find an interesting thing that they can relate to, they’ll follow them back.

To improve your chances of being followed back, make sure you’ve got a great profile photo and an attractive bio with a link to your site.

Another important key to captivating the other person’s interest in you is shared content. If you’re just beginner on Twitter so publish a lot of great content as if you had a lot of followers.

Now start to interact with them and do it naturally. Begin by studying their profiles, read their ‘about’ page in their blog, visit their site, see if you can find the interesting thing you both like and interact with them about that subject in an authentic way.

Retweet their best Twitter posts is another good way to interact with the people you’re following.

2. Share content according to Twitter Content Strategy

One of the important parts in your business in Twitter social media strategy is sharing great content.

Tweeting once a day won’t work when the lifetime of a tweet is so short, that is to say, to get the attention you’re looking for, you need to be more active. You don’t have to spend all of your days on Twitter, though.

According to the times, your viewers are most likely to be on Twitter, the tactic is setting up a schedule of your tweet broadcasts, so your content has more chances of getting seen.

Those times vary from audience to audience, but popular time to post stuff is in the morning, at lunchtime and when people are returning home from the office.

Make your tweets go live automatically by a great tool like Buffer, you can set specific hours during the day. Just add content to a queue that will be fired at your chosen hours.

Sharing quality content is fundamental. That doesn’t mean you must only share your content. In fact, you should share more content from other people than your own. For that, you need to learn how to curate the content.

While there is a limitation that you’ve only got 280 characters to worry about at a time, you must still strive to create tweets that are on brand, easy to read.

Some basics for writing a great tweet:

Help your audience

Never stop learning about audience’s interests, needs, and fears. Read their tweets and see what engagement with them directly mean.In addition, you can also use some apps to find and share trending content.

Keep your tweets short

The limitation in tweeter for the post is 280 characters, however, you don’t have to use all those characters every time to create a good tweet.

Mix up the length of tweets, and use a URL shortener to avoid links from taking up more space than necessary and make it easier to involve UTM parameters without creating clutter.

Use hashtags

If you want to ensure that your content is being seen by as many followers as possible, use Hashtags.

It enables you to classify content so that your tweets are grouped with other relevant Twitter content.

The hashtag helps other Twitter users find your content easily, also it can help you find influencers and others in your industry. Using hashtags in the right way has evolved substantially in the past few years.

Drive more engagement by using multimedia

The popularity of multimedia continues its meteoric rise on social media like Twitter. A survey of Twitter users found that 82 percent of users watch video content on Twitter and that they want to see more videos from celebrities and brands.


According to the report from Wyzowl’s State of Video Marketing 2017, 79 percent of the audience would rather watch a multimedia like a video to learn about a product than reading text on a page and 84 percent of people have been convinced to make a purchase after watching a brand’s video.

You can tweet out videos your company has created, retweet relevant multimedia content your audience would find valuable.


Among all the ways for sharing images and photos online, don’t forget to share them on Twitter. Include relevant images to catch the eye of your followers and encourage engagement. If you’re sharing photos of people, you must tag up to 10 people per image.


People shared about 100 million GIFS on Twitter in 2016. GIFs can be a good option for adding some relevant fun to your tweets. If some cheeky animated joy is on-brand for your business, try out Twitter’s integrated GIF search.


They are effective and helpful tools that can massively influence the effectiveness of your Twitter Marketing Strategy. By using them in your tweets, you expand on great valuable information and create an image that wouldn’t be told as effectively in 280 characters.


By using quote posts in your Twitter Content Strategy, you’re able to give your brand a specific voice and a personality.

Including quotes can result in higher retweet volume as well as improvement of your brand engagement.

You can use them for promotional reasons. This type of post can be used to offer teasers on new products creating awareness and anticipation for future product releases.

Quotes are also a helpful tool to incorporate short customer testimonials to your Twitter business account. Testimonials improve your brand credibility and will show current and potential customers and followers that you are a brand that they can trust.

User-Generated Content

It gives your brand content that tells users that your brand is trusted within the community of audience.

By creating content via users and your audience, you implement an authenticity between your business and the public.

It makes followers feel involved, yet also provides your brand with useful customer insights. Ask your audience to take part in designing a new product

Twitter Polls

There are various tactics brands and businesses can incorporate twitter polls in their Twitter content Strategy. The reason number one  most brands use this as a tool for marketing is for product research and promotion.


By creating these type of content that is specific to your target viewers, there are multiple tactics in which your business can benefit.

Not only you will also gain valuable customer insights but your audience receives valuable results. If the results are interesting, the option to share the results on multiple social media platforms will also act as a simple way to create more content.


These posts help your brand sift through your Twitter content marketing campaign in order to see what’s working and what isn’t. It is crucial that you evaluate your brand’s Twitter Content Strategy frequently to stay up on the top.

Twitter Chats

It is a successful Twitter content Strategy tool as it improves the number of followers who actively engage with your brand, rather than merely increasing your generic follower count. Get started by searching for Twitter Chats that are relevant to your industry.

It is an important key to remember that every business has their own unique way of interacting with their audiences and engaging with their following.

By including some of these content types into your Twitter Content Strategy you won’t have to worry about missing out on any possible ways to create content that resonates with your customers and aligns with your business goals.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

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