Around 300 million users across the world use Instagram every day.
There’s plenty of opportunities to get your content shared with a daily average of 40 billion likes.
You can easily interact with your audience and get more Instagram likes.
Remember, likes on Instagram demonstrate a positive sentiment around your content, so when you more connect with your audience and potential customers, the more likely they’ll be to like your posts.
Keep in mind that likes on Instagram can have a great impact on your marketing strategy.
Likes act as a form of feedback, so when you get more likes means you’re doing something right with your content.
In this post, you will learn about some techniques that help your content on Instagram get more Likes and feedback from your audience.
1. Fill Your Profile
First, you think filling your profile is obvious but you’d be surprised how easy it is to forget.
Many people sign up for some sites and maybe forgot to fill their profiles.
Keep in mind, you might forget to come back to fill your profile later if you skip this step.
As you know, your profile on Instagram is pretty short, therefore if you’re missing one element, it’s noticeable.
An incomplete profile could cause people to believe that your account isn’t official.
People will be more likely to follow and like your content, if they are confident you’re who you say you are.
2. Keep a Consistent Schedule
There are many studies that show the best posting times for social networks.
A report shows that audiences on Instagram are more active on Mondays and Thursdays at 2 a.m., 8-9 a.m. and 5 p.m.
You need to know that lots of major brands post content on Instagram an average of 1.5 times per day.
This doesn’t mean you can’t post more.
If you want to post more, just make sure you’re doing so with the goal and not just uploading content for the reason of publishing content.
There’s no rule that determines you need to upload contents like photos at the same time every day or on the same day of every week.
You need to try to post for some amount of consistency.
Remember, you’ll find it’s hard to build a loyal following if you upload daily and then disappear for a few weeks.
3. Try Calls-to-Action & Strong Captions
Instagram is a media or visual platform, so it’s easy to miss the description accompanying your video or photo.
Keep in mind, taking a good picture is an important factor on Instagram but you need a strong caption to drive users to take action.
Focus on writing the best caption possible for your image.
Remember, posts contain the words “comment” or “like” in the caption receive around 89% more likes and 2,194% more comments.
Sometimes the easiest way to increase Instagram likes is asking for what you want.
Including @mentions in your caption is another example of how to get more Instagram likes.
This technique can typically earn an average of 56% more engagement.
It’s also a good tip to put @mentions in your responses so commenters know when you’ve replied to them.
4. Add a Location
@mentions aren’t the only way when you want to get more Instagram likes.
A 2014 research found that posts tagged with a location receive around 79% higher engagement.
As you know, adding a location to your content on Instagram is easy to do, but it’s not something many marketers have adopted yet.
According to this research, only 307 of the 6,075 posts on Instagram included in the study had a location tagged.
This is a good strategy for local businesses looking to create a geography-based audience.
When you add location, anyone who’s looking for posts on Instagram in their neighborhood or city, or at a popular landmark or venue will likely come across yours.
5. Try Hashtags in Right Way
An excellent way to give your content a visibility boost across social platforms is using Hashtags, especially on Instagram.
Contents that include hashtags get more likes than images that don’t.
You can use up to 30 hashtags in a single post but if you use many hashtags, Instagram maybe finds your post spam so we recommend using less than that.
Based on a report accounts with less than 1,000 followers, posts with 11 hashtags get the most interactions.
Accounts with more than about 1,000 followers use around five hashtags.
Incorporate some popular hashtags into your captions to create more awareness and grow your follower count.
If you want to use a Hashtags but not sure it carries weight, just open the Instagram app and follow these steps:
- At the bottom of the screen hit the magnifying glass icon.
- Choose the Tags tab.
- Type your hashtag word into the search bar.
Instagram will show the number of posts that include that tag.
This is a great technique to understand if a particular hashtag is worth including in your caption.
But make sure this Hashtag related to your post.
Try don’t clutter your caption by hashtagging every other word.
If you do in this way, you will turn off your audience and potentially result in fewer likes.
6. Use Instagram Filters Carefully
According to research that found Clarendon is the most used filter on Instagram is not only the US but worldwide.
Many people can’t tell the difference between Earlybird and Amaro, but there are lots of data behind filters on Instagram and colors featured in your posts that’s definitely worth noting.
Clarendon is an Instagram filter that highlights and brightens.
Brightness is a good factor in attracting views and, more likes.
In fact, there’s around 592% difference in the counts of likes received when comparing dark photos to bright ones.
It’s not a rule that every image should be washed out, but it’s worth trying to see if the brighter filters make a difference on your number or likes.
Images featuring blueish tones generated about 24% more likes than those with pink or red.
Again, this doesn’t mean that your images can’t ever contain the color red.
7. Spotlight
Combining user-generated content into your marketing strategy on Instagram is very rewarding.
You can get fresh content, recognizes your followers and it’s often received better by potential followers since it’s coming from other consumers and not your team.
To incorporate a branded hashtag into your Instagram posts this is a great opportunity.
Encourage your customers to upload their own images with your products and tag them with the hashtag.
Next, choose your favorite photos or videos to feature from your profile.
Make sure you credit the original poster in the caption.
Try to choose photos that include faces when you’re looking for UGC to share.
Instagram photos that include faces get about 38% more likes than those without faces.
8. Don’t Be Boring & Have Fun
Maybe you read on many articles with the subject “how to get more Instagram likes” that you need to have fun and don’t be boring.
But many of those articles don’t offer a strategy for doing that.
Remember, if you’re bored with the contents you’re uploading so your audience will be too.
9. Learn from Others that are Best on Instagram
It really doesn’t paint the service or explain what the other brand does, but the brand gets lots of likes that it has more than 1.2 million followers.
By seeing what makes other profiles unique, you can learn many things from Instagram experts.
You need to know what your audience like and capitalize on it.
Additionally, you need always inspect what those in your business are publishing.
10. Track and Monitor, Measure and Adapt
Engagement on Instagram isn’t built around one individual technique, but rather a combination of elements.
Knowing what’s working is very important.
Increasing your number of likes and followers isn’t a one-time thing.
Track and measure your performance and make changes were essential to ensure your efforts on Instagram always align with your larger business objectives.
