YouTube Analytics Metrics


Some marketers track too many of YouTube Analytics Metrics.

There are a lot of KPIs that provide minimal insights

this post helps you go to YouTube Analytics and measure the metrics that actually matter.

Read on to know about the YouTube metrics, and how they’ll boost your video strategy.

Watch Time

This YouTube Metric is the total amount of minutes’ audience have spent watching your videos.

It’s an important metric.

YouTube improves channels and videos with higher watch times in their search results and recommendations section.

According to the YouTube algorithm, the more watch time a video has more engaging, Therefore, YouTube improves channel and video.

You can see the amount of watch time your videos have accumulated in the watch time report.

If you want to indicate your most engaging types of videos, therefore you can also rank each of your videos by watch time and group your videos by themes, styles, and lengths.

Average Percentage Viewed

It is the percent of each video content the average audience watched.

Average Percentage Viewed measures your video’s ability to hold viewers’ attention for its entirety.

YouTube will reward your video with higher search and recommendation rankings when YouTube realizes your videos can hold people’s attention.

In your watch time report, you can find this metric.

Average View Duration

This Metric is the total watch time of your video content divided by the total number of video plays, including replays.

Average View Duration measures your video’s ability to engage viewers.

Your viewers will bounce from your video quickly, leaving you with an unimpressive average view duration if your video can’t engage viewers.

Your average view duration and total watch time will increase at the same time.

Boosting your search and recommendations rankings but if your video can engage viewers.

in your watch time report, you can also find this metric.

Audience Retention

It shows you the percentage of the audience who watch and leave your video content at every single moment of the video.

Videos with high viewer retention will promote by YouTube in their search rankings and suggestions because these videos can effectively capture viewers’ attention.

Your future video strategy can inform by Audience retention.

Your next best video topics could be the most engaging parts of your video.

By this Metric, you can find which part of your video can be boring for your viewers, and allowing you to scrap those elements from current and future videos.

There will be two graphs on YouTube’s audience retention report:

  • The absolute retention curve:

Displays you how well your videos retain viewers

  • Relative retention curve:

Displays you how well one of your video contents retains audience compared to all other YouTube videos of similar length


This Metric is the number of times audience re-watch certain parts of your video.

People are probably interested in the topic your video is covering during that moment if lots of people are re-watching a specific part of your video.

For your future video strategy, these topics can be fodder.

Re-watches are indicated by rising curves in the graph. you can find this information in the absolute audience retention graph.


Marketers gain a lot of valuable qualitative data from comments, shares, likes, and dislikes.

A clear picture of your video’s emotional effect on viewers can paint by comments.

Your Brand can gauge how much audience value your content and brand by Shares since viewers share videos that confirms their ideal self-persona.

People are publicly displaying that they trust and support your brand by sharing your video.

You can find what video topics work best with your particular audience with Likes and dislikes.

In YouTube’s Interactions Report, you can find your videos’ engagement metrics.

Impressions Click-Through Rate

To measures, your video’s ability to promote viewers to watch your video content after seeing it on their homepage, recommendation section, or trending section use Impressions click-through rate.

Your title was compelling and your video’s topic improves with a lot of relevant audiences on YouTube if you have a high click-through rate.

From the meaning of this Metric, people usually spike immediately after you publish your video then your subscribers will see the video at the top of their home page and probably click on it.

Your click-through rate will decline, therefore stay at a stable rate once your video spreads beyond your core audience.

To see if people actually watch your video after they click on it You can also couple this metric with average percentage viewed and average view duration.

A high click-through rate is good, but if viewers are leaving immediately at the beginning of your video, your thumbnail or title could be misleading.

if your title or thumbnail is inaccurate, hence they’ll feel deceived and lose trust in your brand, therefore preparing viewers for what’s to come is crucial.

high engagement but a low click-through rate could mean that the video content has a small yet specific audience that is enamored by the content.

To examine this metric, go to the Analytics tab in YouTube Studio.

Card Click-Through-Rate

YouTube to encourage people to take the desired action during a video like watch another video, subscribe to a channel, or click through to a different website use Cards which are slide-in panels.

You will find which action your viewers prefer to take while watching your videos by each of your cards’ click-through rate.

This can allow you to add the most engaging card in each of your video contents, potentially empower your subscriber growth, watch time or website traffic.

Your Brand will uncover the optimal timing, placement, and duration of your cards in future videos by analyzing card click-through rates.

In the Cards Report, You can find your cards’ click-through rates.

Playlist Engagement

organize your videos in a digestible way with Playlists.

It allows your audience to easily consume videos about their favorite subjects and prompts them to keep watching, that racks up watch time for your channel.

By analyzing two metrics in YouTube’s Playlist Report, you can uncover your playlist engagement:

  • Views per playlist start:

The average number of video views your playlists gather is views per playlist start

  • Average time in the playlist:

It is the average amount of time that audiences viewed the video contents in your playlist

Try starting your playlist with videos that have the highest retention rate If these two metrics are underperforming.

Unique Viewers

They are the estimated number of individuals who watch your video contents over a certain period of time.

To understand the actual size of your audience this metric really helps you.

This metric will help you to gauge your subscriber’s engagement with your videos.

Your subscribers aren’t watching as much of your video as they could be If your unique viewers are lower than your subscriber count.

Ask them to set up notifications for your new videos to get them to be more active.

Under the Reach Views and Audience tab in YouTube Studio, You can find this metric.

Views Per Unique Viewers

It is the number of times the average audience watches your video.

Views Per Unique Viewers tell you if people can’t get enough of your video and keep re-watching it.

Video contents topics with tons of views per unique viewers could be your most popular content topics.

You can discover them more, you could create more views, watch time, and subscribers.

Who’s Watching Your Videos

You can see the different types of audience who watch your videos, separated by age, gender, and geography in YouTube’s demographics report.

This detail shows you who your most engaged viewer is and who your target audience should actually be.

Try pivoting your video strategy and cover topics that would attract them If you’re not reaching the audience you want.

Subscriber Growth

Your most loyal fans are Subscribers.

Subscribers have made a public commitment to your business, content, and values.

YouTube will send them notifications about your new videos and feature them on their homepage, therefore they are also important to your channel.

They will help generate more views hence they’ll see your videos more frequently.

The more subscribers you have, the more watch time your videos will collect.

Subscribers also watch twice as much video than non-subscribers.

Subscribers Report on YouTube will display you which videos, locations, and time periods gain and lose subscribers.

This information will help you what video resonate with your subscribers and where to target new subscribers.

You’ll create videos that they crave, increase your watch time, and boost your search rankings by prioritizing your subscribers’ needs.

Traffic Sources

Traffic sources are external referrals like sites or social media that embed your video contents and YouTube referrals like the recommended section, search, and the homepage.

This report shows you how audience found your video contents and what sources rack up the most views and watch time.

To better optimize your video promotion strategy you can use this data.


Under the Traffic Sources Report, you can find the YouTube’s Search Report, you can see the most popular queries guiding the audience to your videos.

Consider updating your video to fill these content gaps.

Add the keywords to your metadata If these queries are different than your video’s topic.

consider making a new video about these popular queries If there’s a stark difference.

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