Instagram Stories are great for building brand awareness, growing your engagement, driving traffic to your website, and even improve your sales.
It is attractive to both businesses and regular people.
Now is the time to think about using this feature for your business.
In this post, you are going to learn how to create an Instagram Stories for business strategy.
What is Instagram Stories?
It is a feature of the Instagram app where people can capture and post related images and video content as a slideshow format.
The content in stories expired after only 24 hours from the time of posting. You can add text, drawings, and emoticons to images or video clips in this format on Instagram. Augmented reality (AR) stickers and filters are also available for Stories. This feature offers skippable ads too.
Brands can promote their products or services by using this feature in depth while maintaining a clean main Instagram page. Also, they can create a direct connection with their customers.
Live video on Instagram will save and post to Stories after it’s ended.
Instagram Stories for Business Strategy
It’s important to have a strategy for sharing content on stories because more people using this feature every day.
This is especially true if your objective is to grow your Instagram business account engagement.
Instagram added this feature in a section to the top of the Explore page, therefore, they introduced a new method for the audience to discover content on Instagram.
The Instagram Stories algorithm makes it easier to find content that people might be interested in.
How Often to Post on Instagram Stories?
Instagram won’t punish your account for posting too many Instagram Stories
According to the nature of this feature which they only exist for 24 hours, on a users’ feed, there isn’t much pressure for Instagram to prioritize some posts over others.
Instagram introduced the new feature to mute other users’ stories just a few months after releasing stories.
All you need to mute someone’s Instagram story is hold on their Instagram Stories avatar. This cause the story moves to the end of the queue and prevents it from auto-playing.
You might get muted as well if you post too many stories at once which takes your followers 15+ taps to get to the next account’s story. However, it doesn’t mean that posting a lot of Instagram Stories is something bad.
Some business accounts on Instagram can get away with posting 10+ Stories a day, while other brands are better off posting just a few times a week.
Therefore, maybe posting multiple times a day works for some accounts well and not well for other accounts like you.
Creating 10+ stories will take a lot of time, therefore, it’s probably best to stick to just a few Stories per week, if you think your time is best served elsewhere.
When to Post on Instagram Stories
According to Instagram Business Strategy, it’s important to post when your audience is most active. But this isn’t true in the case with Instagram Stories for business.
Due to the nature of Instagram Stories, they can only exist only for 24 hours. This content will exist at the top of your followers’ feeds.
Therefore, even if you post a story at a time when the most of your audience is asleep and not active, they’ll still be able to see your story content at the top of their feeds when they wake up.
Because of that, posting your Instagram Stories at optimal times will not be your stress reason.
Posting when your audience is most active will help your business if you’re looking for immediate engagement on your Instagram Stories.
What to Post on Instagram Stories?
Same as regular contents on Instagram, it’s good to create a mix of fun, lighthearted content and promotional content, if you’re using Instagram Stories for your business.
Compared with regular posts, the quality standards for Instagram Stories is a lot lower than regular, therefore, Instagram Stories is a relaxed place in general.
This point is also true for promotional content on Instagram Stories. Creating fun and lighthearted promotional stories are easy.
There are a lot of creative tactics to use Instagram Stories for business.
When you want to create promotional content on Instagram Stories, there are a few tips you can do to get the most success:
Increase Your Discoverability by Using Location and Hashtag Stickers
Stickers on Instagram Stories were more fun than useful when Instagram first introduced them.
Instagram has added a lot of new functionalities to stickers since that time, for Instance:
- On the Explore page, see location-based stories
- Search for stories by location and hashtag.
Above features have made a big difference. Maybe at first, you could only share Instagram Stories with your own audience.
Instagram Stories are searchable by location and hashtag now, because of that anyone can see your stories now.
Therefore, we recommend using location and hashtag stickers in your Instagram Stories. If you can get enough users to engage with your story, you might even end up on the Explore page.
Use Links in Your Instagram Stories
Instagram added the ability to put links to Instagram Stories recently, it’s a good feature.
Now, people can put a link to Instagram that isn’t the link in their bio.
Therefore, this ability to send your audience to specific landing pages from your stories is extremely useful. so you can use this feature to drive traffic from Instagram to relevant landing pages.
Tag Other Accounts in Your Instagram Stories
You know Instagram contests are effective for driving engagement and getting new followers.
By this ability to tag other accounts in your Instagram Stories, there’s yet another tactic to drive traffic to your contests.
If you’re running influencer campaign, tagging other accounts in your stories is also useful.
In Your Sponsored Instagram Stories Tag Businesses
Instagram’s new paid partnership feature allows you to tag businesses in your sponsored Instagram Stories easily.
Use Emoji Sliders & Polls in Your Instagram Stories
If you want to survey your Instagram followers about their interests, likes, dislikes, Instagram added a new feature to run an interactive poll sticker on Instagram Stories.
This feature lets you ask questions and see results from your audience as they vote.
Many Business Account on Instagram use poll stickers in their stories.
Poll stickers offer a new way to engage with your Instagram followers, you can collect feedback on your products or simply entertain your followers.
Ask Questions in Your Instagram Stories.
The new question sticker leads stories to become more interactive.
With emoji sliders and poll stickers, users vote on questions that you submit on stories, but when you add a question sticker to your Instagram story, your audience submits questions for you to answer.
The same as the poll sticker, you can collect feedback on your products and engage your Instagram audience by question sticker on Instagram Stories.
Live Videos in Your Instagram Stories
According to a recent update, after the broadcast, Instagram Live videos could not be shared.
When your Instagram Live video ends, like other photos and videos you can share a reply of it to stories, those replays will disappear after 24 hours.
Post Your Best Stories Content First
According to research conducted in 2018, most people exit on the first and last story frame than any other part of your Stories.
Therefore, if your first story frame does not capture the attention of your audience immediately, they will exit your Stories content in search of something else quickly.
If you’re promoting your service or product, giving your followers a behind-the-scenes look at your brand, or simply posting entertaining content.
For instance, a brand slowly reveals content throughout their stories that lead to encouraging the audience to move onto the next story frame and revealing the answer on the last story frame.
How to Use Instagram Stories for Business?
On Instagram, creating a story is actually very simple.
- Tap the camera icon in the top left corner or swipe right from your home screen to open the Instagram camera.
- By pressing down on the record button for up to 10 seconds the record button takes a photo or record a video .
- By swiping up or down you can also upload a previously taken photo or video from your camera roll.
- If you want to add text, tap anywhere on the screen. To add hashtag use “#” and to tag another account just use “@” sign.
- Add stickers by swiping up on your story or press the sticker button in the top right corner of your screen.
- To apply different filters, you can also swipe right or left.
- Tap the “Next” button to share when you’re done.
- By swiping up while viewing your story, you can find out how well your Instagram story is performing. This will show the count of people who have seen each photo or video in your story.