YouTube is currently the best platform for video sharing and video marketing.
Google offered it free and many people love it.
Twitter and Facebook have recently started into video marketing, but YouTube has still more impact.
You must be wondering how you can get more YouTube subscribers, if you currently have a YouTube channel.
There is a large potential audience for every uploaded video given that YouTube has over a billion unique visitors per month.
In this post, you will know about some techniques and if you correctly implement them they will surely help you achieve your goals to get more Subscribers and make more money.
Your Videos must have a plan
Planning what your channel is going to be and show is the first step in getting started on your YouTube journey.
Next, you must plan the structure of the videos and decide what is that you like creating, therefore just focus on developing related skills.
Remember that mimic trending YouTube channels are not a true plan.
Writing scripts allow you in organizing your videos efficiently and keeping you on track so videos tend to perform better by doing this work.
The script will also help to produce a well-focused video.
Your video script should include as many details as possible:
- The script must include the exact words you are going to say.
- Some actions that you will be taking in the video must be in the script.
- The key points you need to stress.
- Any calls to action which are necessary (subscribe to my channel, click on this link and so on.)
Also, write your script based on your target audience’s understanding.
- Is your audience technically savvy?
- Are your audience non-native English speakers?
- Does your audience want something funny or informative?
Make highly engaging Video
You must know that you need to produce video content that is engaging, entertaining and informative.
Make sure your audience stays for the entire duration of the video not just for a part of it.
You will miss a lot of viewers if you lose the hook in the middle.
The video content that is entertaining and informative are the best and will really work for your YouTube Marketing.
Videos that inform and entertain are usually the most successful in any kind of content marketing.
Specifically, you should be upload evergreen and burst videos.
Maybe you don’t know about the evergreen video. Evergreen content is like a pine tree that is always fresh and this content is relevant for more than a few months.
if you can share evergreen content again in six months and it will be just as relevant to your audience as it is today so you can say that your content is evergreen.
Another type of video contents is burst videos will be all the rage for a limited time, getting you immediately hits, but will fade out as time passes by.
You can still make screencasts entertaining and informative if you fear the wrath of the camera.
Make sure your video contents are highly engaging and will be of value to your audience before you hit the publish button.
Improve your uploading frequency
Subscribers love the work of the publisher and wants to see more of their videos and usually do not like channels that don’t produce regular content, therefore this is the main reason people subscribe to a channel
Consumers want continually more and more entertainment especially in today’s digital age.
You must have the ability to keep up with your subscribers’ demands.
To developing a long-lasting relationship with your subscribers Consistency is the key.
Follow your upload time schedule and do not upload contents out of this schedule.
Your Channel must be like a TV station when you like watching your favorite TV series and a new episode of that comes out according to a regular time schedule.
This consistency allows you to stay engaged as a viewer.
Optimize your titles
Give your videos offbeat names. It is a great way to being distinguishable that is the most important aspect of YouTube success.
A lot of people come to your channel based on curiosity alone by this way.
quirky titles play a major role in getting the views that your channel needs to benefit from.
Also, your channel need to dive into the SEO part of YouTube marketing to get a maximum amount of views.
Below are some tips for optimizing your YouTube titles:
- Place the keyword in the title.
In the past, this had a larger impact on SEO, but it still has a great large effect on video.
Google crawlers the way they read blog posts don’t watch videos, so placing the keyword in the title will help Google bots know what your video is all about.
- To identify what people are searching for on the web Try Google Adwords.
Use a perfect blend of low competition and high volume searches.
- Don’t write the title for too long.
If you want an ideal video title it must be no more than 50 characters
Google reduce the length of the video down to 66 characters.
- Use the descriptive title
The audience need to know what the video will be about.
- Use the engaging title
When you use a quirky title, so it will get more people to click, therefore the more clicks you have, the higher it will rank.
- Don’t write the “video” word in the title
This won’t allow you to rank higher on YouTube’s search engine and this will only take up space
You have to make the most of the customization options that YouTube has to offer, if you are going to get visitors to trust your brand on YouTube.
Viewers will be sure to respect and trust you when you make yourself appear professional.
Make use of similar branding elements for your YouTube channel, if you already run a blog with a bit of a following.
Establish yourself as a brand by having some well-crafted, custom channel art for YouTube channel.
Make a custom background header that contains some design elements from your blog.
To finish up your channel customisations make the most of the YouTube channel bio and custom URL.
Customize video thumbnails
Instead of letting one be randomly generated just create a custom video thumbnail for each video.
Improve your videos’ CTR (click through rate) by using annotations and relevant images as custom thumbnails for your YouTube videos.
Tell your users what your video is all about by a custom video thumbnail with a minor annotation.
Produce Engaging channel trailer
This feature lets you automatically play a video upon the opening of your YouTube channel.
You need carefully work on channel trailer and improve it constantly to keep visitors engaged.
To catch your audience’s attention within a few seconds you need to make a good channel trailer.
It must be somewhere between 30 seconds to 60 seconds.
Your Channel need to provide a reason to your potential audience as to why they must stay on your channel.
Give a quick, informative, and engaging introduction, if you are good in front of the camera.
Analyze the viewer retention rates to see if you are killing off potential subscribers with a boring or lengthy channel trailer from your YouTube’s Channel Reports.
‘Call to Action’ annotations
They are those annoying popups in the video
You can get more subscribers by making your visitors click them during the video, if used in a proper way.
Many Admins on YouTube have reported improved channel subscriptions with these annotations added to their video contents.
A call to action in your video can be a simple link created for subscribing to the channel.
You can liven it up with a call to action annotation, if you’re using a graphic to add a call to action.
you will see your channel subscriptions grow, if done in a great way.
Allow people to find you
YouTube offers an option to link to your web page, and if you’ve got one, make sure you do it.
Insert your website URL to your channel under the channel settings on your YouTube.
In the channel description, you may also consider adding your website/blog URL.
On your blog to drive more subscribers to your YouTube channel add a ‘Subscribe’ button somewhere.
Limitation Time for the videos
The high converting videos are the ones which are optimized for less than 5 minutes in length according to that the YouTube is home to many detailed, in-depth reviews and other such lengthy content.
As a report, the average length of most YouTube video contents was about 4.4 minutes.
This is the golden number for content creators who are getting started.
You can experiment with video length and see what your viewers’ reaction is once you have a good following.
Keep your video content short, informative, simple, entertaining, and under 5 minutes.
Make a YouTube Intro & Outro
Make your video more entertaining by creating for your YouTube intro and outro.
like the opening theme song of a TV show having an intro and outro will offer your brand and serve your video a sense of professionalism.
Try the most of meta tags
For getting ideas on relevant keywords for your YouTube videos to make use of the Google Keyword Planner.
Become more discoverable in both Google and YouTube search engines by adding all of those relevant keywords to your videos.
Well-researched and well-placed keywords can do great work for your rankings but overdoing keywords will not help.
Poor discoverability can be a reason for a low video count.
To get your videos displayed in search results Metadata can play a pivotal role in this strategy.