How can you improve the SEO of your business without spending lots of budgets? Do you know the secrets to get your website on the top of search engine results? For many owners of small business, paying for the right to be on top is out of reach. But the good news is that’s not your only option.
In this post, you will know about some techniques to improve the SEO of your small business.
According to the result of a recent survey, small business owners are doing below tactics to boost their SEO.
Around one-third (36%) of small businesses have a strategy for SEO. In addition, about 38% more will invest in SEO in the future.
Some tactics that small businesses use to improve their SEO:
- Social media marketing: 63%
- Design a mobile-friendly website: 54%
- Research about keywords: 51%
- Producing high-quality content: 48%
- Optimizing website for voice search: 21%
Now, you are interested to know which of these tactics make the biggest difference in your website’s search engine results position and which ones are less likely? So follow me.
Social media marketing
The important part of your overall marketing strategy is Social media marketing, it can raise awareness of your business, build your brand and help get some customers in the door. But when it comes to SEO, it’s hard to understand exactly how much social media marketing actually helps. This means relying on social media marketing to improve your SEO which most owners of small business in the recent survey are doing probably won’t get the results you want.
Design a mobile-friendly website
Keep in mind, Google uses mobile friendliness as an important factor in its search rankings. If you want good SEO, you need to know that a mobile-friendly website has become essential. Do you know why mobile-friendliness matters because many people use their phones for search? You need to test how your website is mobile-friendly by using this link and also make sure that your website loads fast on mobile devices.
Try keyword research
As you know keywords are the words most searched on search engines. Keywords vary for every type of business website. For instance, for Startupik, our keywords are a startup, social media marketing and so on. The Guidelines of Google’s Webmaster, which advises businesses how to increase search engine rankings, primarily recommends making your site informative and use all of the related keywords online searchers are most likely to enter when looking for businesses like yours.
Remember, the secret here is to use keywords in your website content but not to overdo it. Search engines will penalize you because they know when you’re throwing keywords in just for ranking (“keyword stuffing”). Don’t even consider cloaking and doorway pages as using underhanded tricks to improve your SEO.
Try using some tools such as Google Ads Keyword Planner to get the best keywords for your business, which is free, or you can pay for a tool such as KeywordSpy or Wordtracker which both offer free trials that you can test to find out how they work for you. Also, follow the other tactics in Google’s Webmaster Guidelines, for example, using lots of text links, making sure don’t have any broken links in your pages, and submitting a site map to Google so they can learn about your website.
Producing high-quality content
Try to attract your audience to your website by featuring high-quality content related to those keywords after you’ve identified your keywords. You need to try to produce great content by identifying the common questions that your customers have and producing content that answers those queries.
For example, if you have an auto service station and your customers ask about how often they should bring their cars in, you can post a cheat sheet for how often cars should be serviced and what needs to be checked when. If you are the owner of a hair salon and your customers always ask how to do French braids, just post a video presenting a French braid updo.
Try to optimize your website for voice search
You should know there are just a few numbers of small businesses that are optimizing for voice search and wise to get out in front of the trend. Remember, lots of voice-activated smart devices used in homes and in business, people around the world are just as likely to search by speaking natural language queries (“Where’s the best restaurant near me that delivers?”) as by typing in search terms.
You need to understand user intent if you want to create content and find keywords optimized for voice search requires. For example, when a person asking his smartphone, “Where can I get lunch?” this means that a person needs to find a restaurant, not grocery stores.
How to measure the results of SEO?
The small businesses in the study look at traffic from search engines (25%), backlinks (14%) and leads and conversions (19%) to measure the success of their SEO efforts. However, these factors aren’t essentially the most important metrics to measure.
When lots of people look in your store window, it’s like increasing search engine traffic. These people are just visiting, but not always buying. You should look at your lead and conversion rates, which demonstrate to you how many visitors actually take the next step to show interest or make a purchase. Some reports also suggest measuring search traffic retention that is, your website bounce and exit rates—to see if users are sticking around on your site. Finally, focus on paying attention to the quality, not just the quantity, of backlinks, looking for some from sites with high domain authority (DA).
Use PPC to improve your SEO
If you want to improve the results of your organic SEO efforts is a smart move, try to use online pay-per-click (PPC) advertising to. About Sixty percent of small businesses that have SEO strategies also use PPC advertising, an increase of around 15% from 2018. An additional around 17% plan to insert PPC advertising to their strategy in this year.
As you know, the top of search engine results pages gets so crowded with maps, answer boxes, videos, and more, therefore organic search results get pushed further down the page. That’s a real problem, especially when people search on mobile phones with limited real estate. If you are trying to make your business more visible above the fold, the PPC advertising can it.
You can get more benefit from PPC advertising. Keep in mind, you can learn from that to improve your SEO. For instance, some reports demonstrate that tracking which ads users click on the most will create ideas for meta tags, keywords, and content you can use on your website.
You should know about some information before hiring an SEO expert
- You should know about your competitors
- Identify your goals
- Know completely about who are your customers
- Check your website for mobile devices
Some reasons why your business needs SEO
- The Primary Source of Website Traffic is Organic Search
- SEO generates Credibility & Trust
- Better User Experience can equal Good SEO
- Increased Engagement, Traffic & Conversions can be a result of SEO
- SEO can affect the Cycle of Buying
- Understanding SEO allows You Understand the Web Environment
- SEO is A Long-Term Strategy
- It’s built New Opportunities