Do you think about using Quora for marketing?
Now, Quora has 10 years old.
Maybe you know that Quora can also be a powerful platform for reaching your business’s audience.
Around 300 million monthly users are using Quora at any given time.
Now, brands have a variety of methods to reach them.
Confirm your authority in your niche or simply spread brand awareness, If you’re looking to develop your thought leadership presence, this platform is the way to go.
You’re going to need a strategy like any social marketing campaign.
In this post, you will know more about how to use Quora for marketing.
What is Quora?
It is an information-focused platform where users ask and answer questions.
You can read any topics, like “Who would win in a fight between Captain Marvel and Superman?” to “How to market on Instagram.”
You’re sure to find something worth talking about with about 400,000 topics on Quora.
This platform relies on a credit-based up voting system like Reddit.
Your answer gets more exposure when users upvote it.
On this platform, you can:
- Collaborate with industry influencers by targeting your questions to specific Quora users.
- Find specific keywords and topics related to your business.
- Put your questions in front of more people by spending money.
Why you must have a Quora marketing strategy
A platform like Quora that contains question and answer might not seem like the most exciting addition to your social media marketing strategy.
This platform is great at generating awareness, allowing you to learn more about your followers, improving your reputation. On Quora, you get:
- Special reach:
Share topics with around 300 million monthly visitors. This is one of the best-respected User Generated Content platforms around.
- Search visibility:
Questions on Quora are searchable through Google, therefore your content here remains evergreen and driving users back to your site whenever an issue is trending.
- Thought leadership:
Boost your brand by joining to countless high-profile writers on the platform, including Noam Chomsky, former President Obama and Justin Trudeau.
- High-quality traffic:
By answering questions of customers, drive them back to your website and demonstrating how your service or product solves their problems.
- Insights into your audience:
This platform is a tool for real people in search of real answers.
Your audience will support you by investing in your products and services if you help them.
How Quora improves your marketing
Quora is powerful as a Social media marketing platform.
This platform doesn’t give you another method to reach your audience. It also provides a roadmap into what they’re looking for from your brand or business.
You’ll find out what your customers are asking for on Quora so it’s not a correct way to spend money on expensive consumer surveys.
Questions and answers are a great insight into your audience, how your customers think and what they need.
If many users are talking about a specific topic like “How can I increase my followers on Instagram?” you know it’s worth talking about.
If you want to know what your competitors are doing, you can follow topics on Quora.
You can find your Ads Manager under the Create Ad option in your profile when you create a Quora account and log into that.
If you want to get started, you’ll need to create an ad account.
Once you go to the Manage Ads page, you can see your spending summary that divided into sections:
There are a variety of methods to use Quora for marketing.
The best option is often conversion targeting when it comes to paid ads.
Conversion optimization campaigns of Quora, use a specific “conversion” pixel to help marketers to track the impact that Quora ads have on their website.
To use this feature, you’ll need to put it on your website so that you will see the movement between your site and the platform.
You also need to set a Cost Per Action (CPA) and pay on a CPM basis.
You can target your ads to show up for specific keywords like other forms of social media advertising.
Also, you can choose the kind of customer you want to reach by choosing “interests” that your ad relates to.
Using Quora for brands
Find your audience and dragging them to your website is not just a way to have a successful promotion.
When you’re demonstrating value when you create detailed answers to audience questions, Quora is a great tool for this type of marketing.
It’s very important to know that the strategy on Quora is to answer questions meaningfully rather than just write an advertising message to as many people as possible.
If you want to understand the nuances of this platform’s community, you’ll need to spend a bit of time.
1. Create a great bio
A great profile is always essential when you are using any social platform.
Quora is unique in that you can’t create a profile for your brand, only individuals.
You have to identify who in your company will be posting answers.
Once you answer the questions, Quora just shows the first 50 characters in your profile as a tagline above that.
Therefore, it’s a good idea to place your brand name here, so users can see where you come from.
You can use clickable links in your full bio.
This link helps to drive traffic back to your most useful website.
Create topic-specific bios, If your business focuses on multiple niches.
For example, you might have one bio that shows your expertise as a healthcare marketer and another bio which shows you as a personal trainer.
If you want to create topic-specific bios just click on your profile page.
You’ll see the Knows About Column in the right-hand side.
You can describe your experience in that area.
When you proved that you know your stuff, fill out the rest of your profile with:
- Your interests: Make sure they relate to the specialist area or your business.
- A detailed “About Me” section: Include information that demonstrates your thought leadership.
Place links to your website if it means you can offer more context.
- Your education and employment credentials
- The cities or your location that you visit regularly
- A great profile picture.
A clean shot that includes head and shoulders is often the best choice for professionals.
Once you write a complete bio, it helps you to get found on Quora and when you answer, it also makes you seem more credible.
2. Track related topics with notifications
Conduct research is one of the best ways to use Quora for marketing.
You can learn about what users in your industry are saying and track topics and have questions sent to your inbox.
Let’s start by typing a keyword into Quora’s search box that you want to follow.
This platform delivers a list of autocompleted topic suggestions for you.
Once you click through to a topic page, you can see another list of relevant topics at the side.
If you want to start following a topic just click the Follow button.
To get alerts, you’ll need to make sure that your email notifications are set up correctly.
You can choose the frequency and types of emails you get from Quora by going to your Settings page and click on Emails & Notifications.
3. Find the right questions to answer
Knowing which questions to answer is an important part of learning how to use Quora for marketing.
There are tons of queries on the platform today.
However, not all of them will provide value for your brand.
Finally, you want to demonstrate to users that you’re an expert in a specific space.
One of the easiest methods to find related questions is to type a keyword into the query box at the top of the platform and choose Search.
Filter your results to queries from the last month or so when you’ve brought up a list of questions.
To build brand presence and get the most out of your Quora marketing strategy:
- Choose correct topics that fit your business:
Look for a problem that your service/ product solves.
Any topics that include a question which you answer with meaningful stats and case studies are excellent for social proof.
- Look for threads with a lot of upvotes:
You’ll see an Upvotes section under each question when you’re browsing through Quora. Threads with many upvotes usually have the most views.
You will get thousands of views a day if you give an insightful answer.
- Answer new questions:
Don’t focus especially on the most popular questions.
If you answer new questions early, you’ll have a greater chance of filling your profile with evidence of your knowledge.
4. Answer questions with authority and passion
Make sure that your answers stand out when you’ve found questions that are related to your market.
Short answer on “How to use Instagram” won’t impress anyone.
However, a meaningful response with links to related content on your blog, statistics and case studies demonstrates your thought leadership.
Keep in mind, don’t be afraid to let your brand’s unique tone of voice shine through and show your passion for the topic.
You might even try Quora’s version of emojis if you’re trying to appeal to a younger audience.
Pull snippets from the content you’ve already created is one of the easiest ways to construct a fantastic answer.
5. Make relation with other Quora users
This platform isn’t only a search engine, Quora is a social media platform.
This means you must to be “social” with it.
Don’t forget about the importance of engaging with potential leads and customers, once learning how to use Quora for marketing.
Like other social media channels, this platform provides users to communicate directly with other people.
For brands, this is a great method to enrich your relationships with customers.
In this platform, you might find that users are asking questions about the company or your specific product.
Find users to connect with by:
- Look for the top answers and followers of related topics
- Creating and supply to boards that cover topics in your business
- Sharing content outside of this platform that links back to your answers in Quora
This platform is a great way to address any concerns or queries your customers have too.
6. Review the analytics of your brand constantly
Once you run any other social campaign, you use some tools like native analytics to track your results.
The same rules use on your Quora marketing strategy.
If you want to build credibility and thought leadership, just being active on Quora as an excellent way.
The more answers you give will improve reputation and your presence.
You will see all of the analytics for the questions you’ve answered on your Quora page.
You can track everything from how many users viewed your response, to how many upvotes you got. You’ll also have a method to measure how many valuable click-throughs you’re getting when you add a tracking link to your answers.
When you collect this information, you’ll find out which questions are generating the most value for your brand.