For every digital marketer, Instagram has become an essential platform.
At least 50% of users on Instagram follow brands profiles and this number will increase in the future. Now you need to know, how to increase your Instagram reach to target new audiences.
A few years ago, planning a strategy for Instagram marketing was so easy.
Now Instagram has changed and it has become harder to deliver your content to your target audience and increase your reach.
According to the ever-changing algorithm on Instagram, brands must discover beyond traditional Instagram tips and best practices.
Instagram moves crazy fast.
Now is the time to think about how you can extend the lifespan of any piece of content when Instagram moves crazy fast.
In this post, you will learn how you increase your reach and improve your Instagram presence.
The Algorithm of Instagram
Instagram had to introduce an algorithm because of its rapid growth.
The algorithm of Instagram selects the images with high rates of engagement and presents them first on users’ Instagram feed.
What is a key point for the Instagram algorithm?
There are three key points that the algorithm of Instagram takes into account when ranking posts.
it’s so important to publish content your target audience will find interesting because social media channels are now all about meaningful interactions between users.
By posting carefully photos with captivating descriptions and strong calls to action encourage your followers to interact with your Instagram channel.
They will spend more time on your account when you try to grab their attention right at the beginning.
The timing of your post is important regarding Instagram doesn’t display content chronologically.
If you want to increase your organic reach on Instagram, Focus on the best time to post and sticking to it.
3. Meaningful interactions
Users will be more likely to see more content from you if someone likes and comments on your posts more often than on content from other Instagram users.
What Does Reach Mean
You first have to define what does reach on Instagram mean if you want to increase Instagram reach.
Reach is the number of unique people who see your content when it comes to social media.
There are two types of reach:
When you produce engaging content or hashtags and other tips to appear high on your audience feed.
When you buy ads on Instagram to sponsor your content.
Achieving the first type of reach is much more difficult, but when it comes to maximizing your conversion rates from Instagram it is also much more beneficial.
How Do You Increase Reach on Instagram?
There are many easy Instagram tips to increase the reach of your posts.
These techniques will allow you to combat the effects of the Instagram algorithm as well as reach and influence brand new audiences.
1. Start cross-posting your content
Cross-posting your content to other social platforms is a great way to extend your Instagram reach.
You can automatically publish your content to the other platforms.
The common practice is cross-posting Instagram content to Facebook.
Keep in mind, you shouldn’t cross-post everything.
You don’t want all of your social feeds to look the same.
As you know lots of your content on Instagram should be exclusive to Instagram.
In fact, the optimization from platform to platform is different and you need to add extra content or descriptions in other platforms.
But there is a platform where you should consider cross-posting regularly and its Pinterest.
Remember, there’s a natural link between the types of visual and Pinterest.
Pinterest is a prime place to house your Instagram posts.
This platform is more of an “evergreen” network in terms of search.
To make your Instagram content searchable for the long-term optimize your Pinterest for business via photo tags and links instantly.
This also helps you to publish to both platforms and get more time saved and more reach.
2. Claim your account of Instagram on Pinterest
Pinterest now allows you to claim your Instagram account to further cement the link between the two platforms.
This can be done in a few seconds and provides access to analytics regarding engagement for your content on Instagram across Pinterest.
You can drive more Pinterest traffic directly to Instagram by claiming your Instagram account on Pinterest that provides your brand content attribution.
This also gives your social presence a complete consistent feel.
3. Embed your feed on Instagram on-site
Embedding your social content on-site is a smart move without paying attention to what industry you are in.
For starters, customer photos as user-generated content are proven to increase conversions.
Providing opportunities for compelling visuals on-site is not the only a result of embedded feeds, but it also serves as strong social proof.
Your Instagram feed can demonstrate some severely valuable real estate, particularly for e-commerce brands.
Keep in mind, extending reach on your Instagram doesn’t mean only promoting your feed on Instagram.
You can embed your Instagram in WordPress with just a bit of copy-and-pasted code without using a third-party service.
4. Double-dip Instagram content on your blog
Your head is in the right place If you’re sick of using graphics and bland stock photos for your blog posts.
A low-hanging way to get more mileage out of your Instagram content is compiling Instagram photos for blog posts and round-ups.
it’s a good method to introduce readers to naturally introduce readers to your social feeds.
This rings true for search traffic alike and long-term readers.
You can make your blog posts pop without having to do produce any extra graphics by this sort of double-dipping as a brilliant way.
Consider how your own Instagram feed can serve as a much-needed source of ideas and inspiration if you’ve been struggling to keep up with your blog.
5. Experiment with trending and evergreen hashtags
Obviously, a must-do for greater reach is having an explicit Instagram hashtag strategy.
Make your posts searchable by using Hashtags.
Try using different combinations of hashtags versus relying on the same ones over and over.
For instance, consider how varies types of tags can appeal to different people.
- For existing follows and fans use Branded hashtags.
- Capitalizing on the popularity of an event by using Time-sensitive hashtags.
- Industry-specific and Community hashtags which are essentially evergreen.
- If you need more specific intent that has lower search volume use Niche hashtags.
Remember, the new tags can quickly introduce you to new people as followers without breaking a sweat.
A mix of evergreen trending tags very well give you the best of both worlds when it comes to Instagram reach.
6. Demonstrate your static Stories
After your stories on Instagram have been published, Instagram keeps stories static on your page.
You can ultimately serve a secondary video channel for your brand as a result of rolling out consistent stories.
Use your compelling storytelling content as a tool for piquing the interest of new followers rather than treat stories like a “one-and-done” affair.
Prove to potential followers that your account is active and engaging by using story-heavy.
This can force more people to follow you, especially in a day and age controlled by video content.
7. Use IGTV to publish video content
IGTV is the recent feature on Instagram, that further speaks to the need for most brands to gain greater Instagram reach.
IGTV is another place for brands to publish contents more akin to what you’d see on the same platform like YouTube versus the like of Stories.
Remember, any followers you gain from this new feature on Instagram translate to your regular account.
The Instagram platform helps for heavy links and tagging to drive more attention to your Instagram content and promotions alike.
8. Run your best posts as ads
In addition to IGTV and Stories, this platform continues to roll out new features for its ad platform.
There’s a reason why brands are playing with the various Instagram ad types such as Stories and Canvas to reach new followers with concern over a loss of organic reach akin to Facebook.
You can look no further than your own content as a starting point while the concept of running an ad might be daunting.